1. Customers’ willingness to import Hotel robots under the background of artificial intelligence based on SPSS data analysis
- Author
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Wen-Yu Chang, Kun-Shan Zhang, and Chiu-Mei Chen
- Subjects
Service (business) ,business.industry ,Computer science ,media_common.quotation_subject ,Entertainment industry ,Usability ,Market research ,Promotion (rank) ,Quantitative research ,Robot ,Artificial intelligence ,Willingness to accept ,business ,media_common - Abstract
The epidemic situation is spreading repeatedly among people, accelerating the promotion of intelligent hotel. The mobile infrared temperature measurement robot can quickly and accurately complete the body temperature examination of groups and individuals in the scene of dense crowd flow, The AI products in the hotel can achieve "contactless" service and effectively reduce the risk of human contact. This study is based on SPSS data analysis of artificial intelligence background, hotel robot imports intention research, using quantitative research method for data analysis. The results show that when the customer's perception of the usability of the intelligent temperature measurement doorman robot is improved, the perceived usefulness will also be relatively improved, the more customers feel that the intelligent temperature measurement robot is useful, the better their attitude towards using it, and the better their willingness to use it. The results are helpful to understand the customers' real attitude and willingness to accept the trend of artificial intelligence in the hotel industry, and find out the optimal way to provide intelligent hotel operators with the method of using artificial intelligence.
- Published
- 2021
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