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Research problem: Cultural differences may be increasingly important in technical communication. Research is needed to investigate differences in document design practices and user preferences. This study examines cultural differences between Chinese and Western manuals for household appliances. Literature review: Earlier studies identified a wide range of possible differences between Chinese and Western documents, but the findings are not consistent and do not provide more generic perspectives on cultural differences. Possible reasons are the diversity of the documents used, the rather informal research designs, and relatively small sample sizes. Research question: To what extent and how do Chinese and Western manuals for household appliances differ from each other in terms of content, structure, and use of visuals? Methodology: To overcome these shortcomings, a quantitative content analysis was conducted, comparing 50 Chinese manuals and 50 Western manuals for household appliances. The coding scheme was based on earlier research findings and focused on content, structure, and the use of visuals. Results and conclusions: The results show that the content of Chinese manuals is less strictly confined to the function of user support than that of Western manuals. Compared to Western manuals, the structure of Chinese manuals appears to be fuzzier and less rigid. Regarding visuals, Chinese manuals contain more non-instrumental, entertaining illustrations than Western manuals. Underlying these differences is a more general distinction between highly instrumental Western manuals and more flexible Chinese manuals. These differences seem to point to two cultural dimensions: holistic versus analytic thinking and analog versus digital cultures. [ABSTRACT FROM AUTHOR]

Research problem: Despite the abundance of research into usability and user experience (UX), there is still debate about the relationship between both concepts. The user perspective is underrepresented in all discussions. This study examines the personal conceptions that users of electronic and software products have of usability and UX. Research questions: 1. How do users of electronic and software products conceptualize usability and UX? 2. What do they think is the relationship between both concepts? Literature review: We review the literature on conceptualizations of usability and UX and their relationship. The literature suggests that both concepts are still developing and that there are different views about their relationship. A personal-constructs research approach appears to be a fruitful way of shedding more light on this. Methodology: Twenty-one participants were asked to place up to eight products in a grid with two axes: usability (high-low) and UX (high-low). They then filled out a short questionnaire about the products. Finally, interviews were held about their decisions and their views on usability and UX. Results and conclusions: A weak positive correlation between products’ usability and UX scores indicates that the relationship between both concepts is far from straightforward. An analysis of the four quadrants of the grid provides a first typology of products based on how users perceive their usability and UX. When reflecting on the relationship between the two concepts, most participants see usability as a part of or contributing to UX. Based on our findings, however, it seems risky to assume that usability is sufficiently covered by the overall concept of UX. [ABSTRACT FROM AUTHOR]

Research problem: Both the function and the appearance of annual reports have changed over the last few decades. These multimodal reports now include many types of information that serve different functions. In this study, the effects of several information types on stakeholders' attitudes toward annual reports and the companies that published them are measured. Literature review: Not much is known about how stakeholders read annual reports. The literature is not conclusive on the relative importance of several information types in these reports. Most studies investigate the impact of part of the information in annual reports and ignore the combined impact of the information types. Whether the potential investors are more affected by the financial review, the future strategy narrative or by pictures, such as a picture of the CEO, is unknown. Methodology: An experiment (2\,\times\,2\,\times\,2 between subjects design) was conducted to test the effects of a good financial review versus a poor one, a good future strategy versus a poor one and a picture of the CEO smiling versus that with a serious facial expression. The effects on potential stakeholders' attitudes toward the information, on their attitudes toward investing in the company, and on their perceptions of the corporate reputation are measured. Results and conclusion: The results show significant effects of all three information types. A good financial review, a good future strategy, and a serious facial expression have beneficial effects on the potential stakeholders' attitudes and on the corporate reputation. More important, however, the results show that the information types should be aligned with each other. A smiling facial expression, for example, is only beneficial if the content of the other information types is good. [ABSTRACT FROM PUBLISHER]

Research problem: The purpose of this study was to investigate the effects of two types of motivational elements—verification steps and personal stories—in an instruction manual for a cell phone targeted at senior users (between 60 and 70 years). Research questions: What are the effects of adding verification steps and personal stories to an instruction manual on: (1) Seniors' confidence in being able to work with a cell phone? (2) Seniors' motivation to work with a cell phone? (3) Seniors' effectiveness and efficiency in performing tasks, and their satisfaction with the cell phone and the instruction manual (usability)? Literature review: To optimize products and services for older users, the literature suggests that two specific motivational elements may be beneficial: (1) verification steps, which provide information at the end of procedures to allow users to check if these procedures were performed correctly. These appear to users as part of conventional procedural information in user instructions and (2) personal stories, which are anecdotes or testimonials that describe how a fictitious user succeeded in completing a procedure. Methodology: We conducted a quantitative experiment in which 59 seniors between 60 and 70 years of age participated. They performed a number of tasks with a cell phone, using a version of the instruction manual with added verification steps, or a version with additional personal stories, or a control version without motivational elements. We measured participants' confidence, their motivation, and usability by asking them to answer several questionnaires and by measuring task performance. Results and conclusions: Results support the use of verification steps or personal stories as motivational elements in user instructions as they can positively affect confidence, motivation, and usability, especially when senior users encounter setbacks. [ABSTRACT FROM PUBLISHER]

An experiment was carried out to investigate whether it is useful to add system information to procedural information in instructional text. It was assumed that readers of instructions construct both a procedural and a system mental model, and that the latter enables the readers to infer possible missing information in procedural instructions. Moreover, it was assumed that system information would increase the cognitive load during reading and practicing, and that it would affect the appreciation of the instructions as well as the self-efficacy of the reader. The participants in the experiment read instructions and practiced with a fictitious machine before performing a number of tasks and answering a questionnaire. The results indicate that system information increased the cognitive load during reading and decreased self-efficacy, while the instructional text with system information was judged as more difficult. The effect on performance is limited: system information leads to faster performance for correctly completed tasks. [ABSTRACT FROM AUTHOR]