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Energy awareness is the first step to achieve energy sustainability. Without energy awareness, effort in energy conservation can be difficult and leading to energy wastage. This paper intends to introduce the Conceptual Model of Energy Awareness Development Process (CMEADP) as a guide for facilities and energy managers to raise energy awareness and improve energy-use behaviour among the building's users in Malaysian university. The CMEADP consisted of two segments: receiver dominated segment that represents the energy awareness achievement process and transferor dominated segment that represents the energy awareness development process. Each of the segments consist a sequence of core processes. This paper focus on the transferor dominated segment which play an essential role in creating energy awareness and lead to energy saving.