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College football programs invest millions of dollars into recruiting top high school prospects. This recruiting process is covered extensively by reporters from sports media outlets. While the players being recruited are predominately Black, the sports media is disproportionately dominated by White men. In this context, the current study reports on data from interviews with 15 participants who work in the college football recruiting media industry. While some participants adopted a color-blind perspective dominated by a belief that racism no longer exists, most reporters expressed an awareness of racial stereotypes in the sports media and felt a need to address racial inequity. Such awareness presents an opportunity for anti-racist training that may help media members avoid racial stereotyping and address racism in the field.

Past research has examined the use of anonymous sources in news content and its impact on perceived credibility. Studies applying these theories in the context of sport media consumption, however, are scant and outdated. This matters because sport media is consumed for different reasons from news and has a historically symbiotic relationship with the people and events it covers. The current case study explores sources in National Basketball Association (NBA) trade stories in both national news and sport-specific publications. The study found that about 82% of trade speculation was not credited to a source. Unnamed and named sources’ trade predictions were cross-referenced with the NBA transaction log to determine if the trades actually manifested before the trade deadline. Neither sources predicted trades well: Of the 95 unsourced, speculated trades, 14 actually took place. Of the 20 sourced speculations, four took place. There was no statistically significant difference between how well named and unnamed sources predicted trades.