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China's reform and opening up policy initiated by the then leader Deng Xiaoping have undergone a 40-year process since 1978. This period was marked by one of the greatest economic reforms in modern history. In this study, we extract literature focused on the Chinese marketization context and marketing practices published in top-tier international marketing journals and Chinese management journals between 1978 and 2018. This study identifies the research questions and research domains investigated in our selected literature. The authors hope to reveal the general landscape and evolution made in the context of this unique period in Chinese history. This thematically focused literature review provides marketing scholars with a snapshot of the academic marketing research in China and gives rise to novel research directions related to the deepening of the economic reform. [ABSTRACT FROM AUTHOR]

Christian higher education (CHE) had been totally disappeared from the China mainland since the 1950s, and related studies only revived in the past 40 years since Deng Xiaoping's reform and opening up policy in 1978. The present paper is an attempt to report what had happened in the past 40 years, and to illustrate some significant contributions the resurgence of the study of CHE had made to the academia in the development of higher education in China. New forms of representation of CHE are found and new approaches to the study of CHE are also explored. [ABSTRACT FROM AUTHOR]

Since China's reform and opening up in 1978, the study of Chinese philosophy has proceeded together with the times, not only making tremendous academic progress, but also serving as an important part of research on Chinese culture that undertakes the rejuvenation of the Chinese nation and Chinese culture. This essay gives a brief review of the study of Chinese philosophy over the last forty years with particular attention to five aspects, namely the new horizons in the study of Chinese philosophy, the characteristics of Chinese philosophy, the comparison between Chinese and Western philosophy that also involves the "legitimacy" of the former, the relevance of Chinese philosophy for contemporary times, and the basic methodologies of Chinese philosophy. [ABSTRACT FROM AUTHOR]

This study reviews the influential accounting literature on China topics published both in international and Chinese journals in the recent four decades to celebrate the 40th anniversary of the reform and opening up in China. We first review the literature published in the first two decades, where normative research is dominant and financial accounting and managerial accounting are the main topics. Then, looking more in-depth at the most recent literature, we separately discuss the articles published from 1998 to 2007 and from 2008 to 2018, in which many topics are covered including financial accounting, managerial accounting, financial management and corporate governance, auditing and tax. Finally, conclusions and future suggestions are raised based on the issues explored over the past four decades. [ABSTRACT FROM AUTHOR]