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The article discusses various issues related to using, choosing, purchasing and wearing fragrance. It offers tips on using paper testers or other techniques in testing perfumes when selecting what suits you best. It mentions the difference between parfum and eau de toilette. It also explains why perfumes are expensive.

The article features several women perfumers and offers information on the signature fragrances they have created. Susanne Langmuir founded Susanne Lang Parfumerie in Toronto, Ontario. Langmuir is an Abstract Expressionist; her perfumes are decoupled from mundane nature. Linda Pilkington founded the boutique perfumery outfit Oronde Jayne in London, England. According to the author, Pilkington has created a collection that possesses the quality he mostly value in a perfume.

The article discusses the author's experience of cooking for a dinner with fragrances paired with exquisite food.

The article presents tips for women on choosing perfume based on the occasion. Armani Code fragrance is considered as an office scent for professional women. Cartier Délices de Cartier scent is suggested for cocktail parties. Jean Patou Sira des Indes perfume is suited for business dinners at restaurants.

The article evaluates several perfumes from Dolce & Gabbana Srl including Le Bateleur, L'Amoureux and La Roue de la Fortune.

The article presents information on the perfumes worn by the world's best perfumers wear when they are not on duty. Yves Cassar, who created Intuition for Estée Lauder, Crave for Calvin Klein, Brut Revolution for Brut, and Emporio Armani Night for Armani, wears Emporio Armani Night at night. Christophe Laudamiel, who created Polo Blue for Ralph Lauren, with Carlos Benaim, Absinthe for Slatkin & Co., and Island for Michael Kors, wears Egoiste from Chanel, a scent which he did not create.