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The article reports that Europe's frozen food group Birds Eye's owner Iglo Group is overhauling its communication sector to boost credibility in Great Britain. The company has shifted its European corporate work to Pelham Bell Pottinger, public relations company, to concentrate on other Public Relation (PR) activities. It also announces the resignation of Birds Eye's Chief Executive Officer (CEO) Martin Glenn due to battle fatigue.

The article comments on the failure of the British government to boost its public relations communications initiatives.

The article reports on the conflict between British public relations coalition Number 10 and the British government. It states that the tension between the entities have affected the communications strategy of the coalition. According to the author, the conflict started when the coalition criticized the communications strategy implemented by British Prime Minister David Cameron.

The article talks about communication agencies and the reformed National Health Service (NHS). The implementation of radical changes to the NHS would require the assistance of communication agencies in the role of agents of change when pharmaceutical companies engage with customers. In this scenario, agencies would provide services to their pharma clients in accordance to the changing needs of the NHS. Later, they will be expected to develop trust and transparency to stakeholders and identify win-win opportunities.

The article presents communication strategies in the light of changes in Britain's National Health Service (NHS). One of the effective comms schemes is the use of a combination of media and public relations in touching base with the new commissioners. Strategies may be developed and maintained by using a network like Salix 100 that consists of several front line healthcare professionals and policy makers which are a reliable source of information regarding the effects of NHS changes to the general public.

The author commends the communications (comms) strategy adopted by the British Foreign and Commonwealth Office (FCO) pertaining to the release of an official document that seemed to mock the forthcoming visit of Pope Benedict XVI to Great Britain in 2010.