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Your search keyword '"Hyojung Kim"' showing total 1 results
Start Over "Hyojung Kim" Topic business.industry Publisher global vision press
1 results on '"Hyojung Kim"'

1. Marketing Applications of Big Data and Visual Analytics in Neonatal Intensive Care Units in Korea and Beyond

Author

Hongjae Lee, Sooyeop Kim, Jong Bae Kim, HyoJung Kim, SeungJoo Choi, Yongtae Shin, and Michael Cardinale

Subjects
Engineering, education.field_of_study, Visual analytics, business.industry, Population, Big data, Business model, Data science, Analytics, Intensive care, Road map, Marketing, business, education, SWOT analysis, Software
Abstract

This plan explores the marketing potential for the use of Big Data along with visual analytics in neonatal intensive care units. The goal of this technology is to provide more efficient and streamlined data collection and display methods for an extremely vulnerable segment of the population. The applicability of this technology is explored through various business models which address the short, medium, and long term marketing goals, such as SWOT, TOWS, and a Strategic Road Map. The results provide strong support for potential market application in Korea as well as abroad.

Published
2016
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