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Your search keyword '"Johnnie Walker (Alcoholic beverage) -- Marketing"' showing total 5 results
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5 results on '"Johnnie Walker (Alcoholic beverage) -- Marketing"'

1. Diageo launches global luxury division

Subjects
Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Fiona Holland Diageo has developed a new global division for its luxury spirits brands and consumer experiences called Diageo Luxury Group. Under the new division, Diageo will look to [...]

Published
2024

2. Focus - Diageo's H1 Performance by Category

Subjects
Vodka -- Marketing, Brand name products, Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: James Wilmore Diageo reported healthy first-half numbers earlier today. Here just-drinks takes a look at how each category is performing for the drinks giant: Whisk(e)y Overall Scotch sales were [...]

Published
2013

3. CHINA: Diageo rolls out Johnnie Walker House concept to Beijing

Subjects
Brand name products, Company marketing practices, Company business management, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: James Wilmore Diageo has opened a second Johnnie Walker House in China as part of a marketing exercise and is planning more for Asia. The facility in Beijing includes [...]

Published
2012

4. UK: Diageo to sponsor Ryder Cup

Subjects
Diageo PLC -- Marketing, Gleneagles Golf Course -- Marketing, Alcoholic beverage industry -- Marketing, Sports sponsorship, Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Chris Mercer Diageo has announced that it will be one of the official sponsors of the 2014 Ryder Cup, strengthening ties between its Scotch whisky brands and golf. Diageo [...]

Published
2011

5. TRAVEL RETAIL: Diageo launches Johnnie Walker 21YO in India

Subjects
Duty-free stores -- Marketing, Company marketing practices, Company business management, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Joe Bates Diageo Global Travel and Middle East (GTME) has launched a 21 Year Old Johnnie Walker Scotch whisky exclusively at Indira Gandhi International airport’s newly opened Terminal 3. [...]

Published
2010

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