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Successful Marketing in Emerging Markets is designed and developed to be a Practical Guide for marketers working in emerging economies or intending to do so. It provides a very comprehensive approach across a wide variety of marketing to social and cross-cultural issues. The multifaceted nature of the book means that it will appeal to those readers who want and need only a certain topic, such as distribution, communication or crosscultural marketing, as well as those who want to develop an integrated, holistic and culturally-sensitive marketing approach.The book is written for real-world marketers. Ideas, examples, worksheets, checklists and many other tools will help them develop and implement a marketing approach, not just learn about marketing history or concepts. As the book is organized as a practical guide around the fundamental marketing processes, any of the chapters can be extracted or used individually to provide background and instruction on a specific topic.

Time: we only appreciate its true value when we don’t have enough of it. What is time? Is it a notion that is perceived by everyone in the same way? Once he has looked into the defi nition of time in all its facets, the author puts forward his practical guide to managing your time. He off ers advice that can be adapted to each individual’s own situation and skills, using everyday issues that we can all relate to as his starting point. He suggests a personalised time management system, and strongly recommends that we get to know ourselves in order to defi ne our own positive goals. Planning and good organisation are crucial if we want to succeed. We can all equip ourselves with the tools we need to learn how to master our time in order to improve our effi ciency, enrich our lives and make the most of our free time. Following on from a successful introduction to this topic, with this new book the author discusses some major developments, such as new technology, like the Internet and the growing problem of stress management in a world where change just keep on coming. This book is for anyone who would like to achieve a better work/life balance. The approach is personalised, practical, logical and sensible, so this book is full of valuable tips for busy people who are constantly striving to get on without losing site of their resolutions.

Time: we only appreciate its true value when we don’t have enough of it. What is time? Is it a notion that is perceived by everyone in the same way? Once he has looked into the defi nition of time in all its facets, the author puts forward his practical guide to managing your time. He off ers advice that can be adapted to each individual’s own situation and skills, using everyday issues that we can all relate to as his starting point. He suggests a personalised time management system, and strongly recommends that we get to know ourselves in order to defi ne our own positive goals. Planning and good organisation are crucial if we want to succeed. We can all equip ourselves with the tools we need to learn how to master our time in order to improve our effi ciency, enrich our lives and make the most of our free time. Following on from a successful introduction to this topic, with this new book the author discusses some major developments, such as new technology, like the Internet and the growing problem of stress management in a world where change just keep on coming. This book is for anyone who would like to achieve a better work/life balance. The approach is personalised, practical, logical and sensible, so this book is full of valuable tips for busy people who are constantly striving to get on without losing site of their resolutions.

Time: we only appreciate its true value when we don’t have enough of it. What is time? Is it a notion that is perceived by everyone in the same way? Once he has looked into the defi nition of time in all its facets, the author puts forward his practical guide to managing your time. He off ers advice that can be adapted to each individual’s own situation and skills, using everyday issues that we can all relate to as his starting point. He suggests a personalised time management system, and strongly recommends that we get to know ourselves in order to defi ne our own positive goals. Planning and good organisation are crucial if we want to succeed. We can all equip ourselves with the tools we need to learn how to master our time in order to improve our effi ciency, enrich our lives and make the most of our free time. Following on from a successful introduction to this topic, with this new book the author discusses some major developments, such as new technology, like the Internet and the growing problem of stress management in a world where change just keep on coming. This book is for anyone who would like to achieve a better work/life balance. The approach is personalised, practical, logical and sensible, so this book is full of valuable tips for busy people who are constantly striving to get on without losing site of their resolutions.

Cet article est extrait de la revue Gestion 2000 Volume 21 - numéro 5 - 2004

Cet article est extrait de la revue Gestion 2000 Volume 21 - numéro 5 - 2004

Cet article est extrait de la revue Gestion 2000 Volume 21 - numéro 5 - 2004

Successful Marketing in Emerging Markets is designed and developed to be a Practical Guide for marketers working in emerging economies or intending to do so. It provides a very comprehensive approach across a wide variety of marketing to social and cross-cultural issues. The multifaceted nature of the book means that it will appeal to those readers who want and need only a certain topic, such as distribution, communication or crosscultural marketing, as well as those who want to develop an integrated, holistic and culturally-sensitive marketing approach.The book is written for real-world marketers. Ideas, examples, worksheets, checklists and many other tools will help them develop and implement a marketing approach, not just learn about marketing history or concepts. As the book is organized as a practical guide around the fundamental marketing processes, any of the chapters can be extracted or used individually to provide background and instruction on a specific topic.

Time: we only appreciate its true value when we don’t have enough of it. What is time? Is it a notion that is perceived by everyone in the same way? Once he has looked into the defi nition of time in all its facets, the author puts forward his practical guide to managing your time. He off ers advice that can be adapted to each individual’s own situation and skills, using everyday issues that we can all relate to as his starting point. He suggests a personalised time management system, and strongly recommends that we get to know ourselves in order to defi ne our own positive goals. Planning and good organisation are crucial if we want to succeed. We can all equip ourselves with the tools we need to learn how to master our time in order to improve our effi ciency, enrich our lives and make the most of our free time. Following on from a successful introduction to this topic, with this new book the author discusses some major developments, such as new technology, like the Internet and the growing problem of stress management in a world where change just keep on coming. This book is for anyone who would like to achieve a better work/life balance. The approach is personalised, practical, logical and sensible, so this book is full of valuable tips for busy people who are constantly striving to get on without losing site of their resolutions.