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The article focuses on whether the professional software or pro software and services worth their premiums when used in running a small or single-person business than opting for free software, with particular consideration on security risks. It discusses topics including computer software company Microsoft Corp., the Microsoft Office 365 software plus services subscriptions, and Julian Heathcote Hobbins of the Federation Against Software Theft (FAST).

The article focuses on the level of pricing for new launched technology products in Great Britain including software, hardware, and cloud services. Topics include the comparison of retail prices for hardware to determine if British pay more than those in the U.S., the results of the survey which show that there are no big difference in price of software between Western nations, and the low price offering for cloud services such as Spotify.

In the article, the author discusses developments in the technology industry as of October 2015, particularly the issues that arose in the monitoring of software sales due to the introduction of broadband or the Internet. He claims that the sale of software through direct downloads is untrackable by market researchers. Also cited are the move by several firms to do rentals, subscriptions and membership for their software, as well as the issue of software theft.

The article reports that the information technology (IT) company Microsoft Corp. has suggested that the price of the Windows 10 Home operating system (OS) for the users of Windows XP and Vista users to be £99.99. It states that the company posted the estimated the £99.99 price of the Windows 10 Home on its small print. It mentions that the company has not confirmed the price of the OS outside U.S.

The author discusses aspects of the increase number of programmatic's public profile which give opportunity to the business for a sales channels and solutions in the Canada. He highlights the elements of programmatic including software automation, use data for audience buying and consumer-led analytics and price advertising units. He cites the increase demand of programmatic sales driven by the advertising networks.

The article reports on the sales of Windows 8 software from Microsoft in both the aftermarket and the original equipment manufacturer (OEM) of personal computer (PC) market.