1. DVD Media Solution Upgrade: From 'Nice To Have' To 'Must-Have'
- Author
-
Malester, Jeff
- Subjects
- *
DIGITAL media , *DIGITAL communications , *TECHNOLOGY , *SUPPLY & demand - Abstract
This article comments on the developments made by DVD media in the U.S. as of September 2004. DVD media continues to capture the recording and storage fancies of U.S. consumers, with faster speeds and longer recording times highlighting the introductions of new merchandise. At the same time, the increasing volume of DVD media sold in multipacks mirrors consumer demand for finding discs at the best price. Consumers are generally using recordable DVD media much in the same way they did CD-Recordable (CD-R)--as higher-capacity, higher-quality recording media for digital files, and as storage for images from their digital cameras. Today, consumers are finding DVDs to be a good addition to CD-R for recording large volumes of music purchased online or storing large image files that may be too large for a single CD-R. With DVD sales booming for both the industry and Memorex Products, Brad Yeager, senior product marketing manager for the Cerritos, maker of digital media and media accessories, said industry data has been showing about 500% increases in DVD unit sales. Nearly everything people use and enjoy today is digital and the volume is growing exponentially. Nearly 60% of homes have at least one personal computer, and users are downloading more information. INSET: Blank DVD Media Sales 'Unaffected' By Software Copy Ban.
- Published
- 2004