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Start Over Author "Hitoshi Hongo" Publisher fuji technology press ltd.
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1. Feasibility Study on Marketing Research Using Eye Movement: An Investigation of Image Presentation Using an 'Eye Camera' and Data Processing

Author

Sora Yim, Shin'ya Nagasawa, and Hitoshi Hongo

Subjects
Data processing, genetic structures, Computer science, business.industry, Eye movement, eye diseases, Human-Computer Interaction, Image presentation, Artificial Intelligence, Computer graphics (images), Eye tracking, Computer vision, sense organs, Computer Vision and Pattern Recognition, Artificial intelligence, business, Marketing research
Abstract

We studied the relationship between purchasing behavior and physiological measurement using an eye camera, including the correlation of physiological measurement based on an analysis of eye movement data at the behavioral level (close to intention) using conjoint analysis and with the attitude level using the analytic hierarchy process. Results showed poor correlation between data on eye movement, i.e., physiological reaction to stimulus, and the attitude level but a fairly good correlation between data on eye movement and the behavioral level.

Published
2005
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