Search

IntroductionObesity, a complex, multifactorial disease, is considered a global disease burden widely affecting the quality of life across different populations. Factors involved in obesity involve genetics, behavior and socioeconomic and environmental origins, each contributing to the risk of debilitating morbidity and mortality. However, the trends across the world vary due to various globalization parameters.MethodsThis article tends to identify the global social indicators, compiled into a global index, and develop a correlation between the global social index created by using the human development index, social and political globalization, the global happiness index, and the quality of infrastructure, institutions, and individuals using the internet factors and its effect on global obesity.Results and DiscussionOur results identified a positive correlation between medium human development levels with obesity compared to low and very high human development levels. Economic stability due to rapid industrialization has increased the buying capacity and changed the global food system, which seems to be the major driver of the rise of global obesity.ConclusionThe results decipher that global social indicators and overall social index have positively affected global obesity, which will help policymakers and governmental organizations monitor the obesity patterns across their regions by a significant contribution from globally influenced social factors.

This study aims to explore the influence of corporate social responsibility (CSR) on corporate reputation (CR) and brand equity (BE). Building on the resource-based theory of the firm, this study proposes a theoretical framework. In this framework, corporate social responsibility is theorized to strengthen corporate reputation and brand equity, directly and indirectly, through consumer trust. Data were collected from the consumers of the banking sector in the vicinity of Lahore, Pakistan. To estimate the proposed relationships in the conceptual model, we use structural equation modelling through Smart PLS 3.2. The outcomes of this study confirm that corporate social responsibility significantly impacts corporate reputation and brand equity. It is also demonstrated that trust positively and significantly mediates in the relationship between corporate social responsibility, corporate reputation, and brand equity. Results of the present study have several implications for the senior management, marketing expert, administrators, and policymakers. This study expresses how corporate social responsibility boosts brand equity and corporate reputation. Moreover, this study also indicates that trust is an important factor that enhances brand equity and corporate reputation.