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Start Over Author "Bertocchi, Dario" Publisher franco angeli
2 results on '"Bertocchi, Dario"'

1. Italian seaside destinations in comparison. The brand image assessment for destination branding co-creation

Author

Bertocchi, Dario, Zecchin, Lisa, Guzzon, Angelica, and Camatti, Nicola

Subjects
Urban Studies, seaside destination, Sociology and Political Science, social network, destination image, web reputation, co-creation, Settore M-GGR/01 - Geografia, Settore SECS-P/06 - Economia Applicata
Abstract

The purpose of this paper is to propose a methodology for the assessment of a destination's image on the web. The study builds up a picture of 26 Italian coastal destinations through indexes and highlighting the reputation of the tourism services (attractions, restaurants, and accommodation). This can be a useful tool for destination managers to help monitor their destination's online reputation and support the brand-building and management through a co-creation.

Published
2023
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