1. Science & savvy.
- Author
-
Woolley, Scott
- Subjects
PHARMACEUTICAL industry ,EXECUTIVES' attitudes - Abstract
Focuses on Pfizer Inc., `Forbes' Company of the Year for 1998. The company's work on drugs to combat heart disease, schizophrenia and cancers of the colon, breast and pancreas; Chairman and chief executive William C. Steere Jr.'s goal of surpassing Merck's drug sales; Successful marketing, including direct-to-consumer; Importance of marketing to every aspect of drug development and delivery; Top-selling Pfizer drugs; Company history. INSET: Power pills.
- Published
- 1999