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Communication has great potential: it connects people and ideas, inspires action and influences thinking. However, its potential also depends on its quality and its ability to be accurate, truthful and inclusive. Communication Design takes up the ethical responsibility of this potential, systemizing the knowledge and the skills of the discipline, transforming them into methodologies and techniques for constructing a message through the code of visual language. In this contribution, through a matrix analysis of case studies, useful communication strategies will be identified and described as powerful tools to raise awareness towards the achievement of some of the SDGs. After outlining the status of the literature on the ethical dimension that has characterised communication design as a lever for sustainable development, the research provides a systematic review of selected case studies relating to the discipline, which experience and bear witness to the systemic transition for sustainable development, encouraging social inclusion, awareness, and environmental sustainability. [ABSTRACT FROM AUTHOR]

The crisis generated by the pandemic and the consequent condition of social distancing has led the senior population to significantly increase the use of digital media to socialise, stay informed, perform physical activity and run online errands. Starting from the hypothesis that motion design is one of the communication tools most used by seniors to carry out a large number of online activities, this contribution aims to propose strategies to make a motion design project more inclusive even for the older segment of the population. The examination of the main guidelines on interface design and usability and the analysis of the physical and cognitive characteristics of seniors constitute the methodological basis for defining design strategies to produce animated artefacts that can also be used by the elderly. Finally, the conclusions trace future intervention scenarios and possible research developments to make the response to the needs of the target audience more effective. [ABSTRACT FROM AUTHOR]