1. Notions in Their Heads: Exploring the Discrepant Selves of African-American Female Entrepreneurs.
- Author
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Sims, Jeanetta D., Neese, Sarah, Sims, Atoya, and Anderson, Peggy
- Subjects
AFRICAN American women ,BLACK businesswomen ,SELF-discrepancy ,ENTREPRENEURSHIP ,AFRICAN American business enterprises ,SMALL business - Abstract
This research explores internal motivations o f entrepreneurship through identifying self-characteristics and probing self-discrepancies. A content analysis process examined interviews with 20 African American female entrepreneurs, and identified 259 self-characteristics from participants ' own standpoint and 94 self-characteristics from others 'standpoint. Coding results reveal entrepreneurs describe themselves with positive self-characteristics, not associated with their race or gender. Nearly the opposite was true when entrepreneurs mentioned self-characteristics from others' standpoint, which were more negative and had greater mentions o f ethnicity and gender. Results suggest self-discrepancies exist in the content o f self-characteristics and in the negativity that entrepreneurs associate with how they are perceived. [ABSTRACT FROM AUTHOR]
- Published
- 2015