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1. Internet marketing : strategy, implementation and practice

Author

Chaffey, Dave, Mayer, Richard, Johnston, Kevin, and Ellis-Chadwick, Fiona

Subjects
future, uporaba računalnika, marketing planning, forecasting, success of business operation, promocija, marketing channels, marketing structure, business decision-making, retail sale, informacije, elektronski denar, poslovanje, informations, uspešnost poslovanja, business, computer application, development, trženje, udc:339.13, razvoj, Internet, prodaja na drobno, tržno planiranje, elektronsko poslovanje, poslovne odločitve, electronic commerce, promotion, WWW, World Wide Web, predvidevanje, efficiency, marketing, strategija trženja, prihodnost, marketing strategy, učinkovitost, electronic transactions, tržne poti, tržna struktura
Published
2012

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