1. Marketing Experiencial, Sensorial y Olfativo: Una revisión de la literatura.
- Author
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Higueras Medina, Lidia, Gonzalo Riesco, Raúl, and Crespo Tejero, Natividad
- Subjects
RELATIONSHIP marketing ,BRAND identification ,PRODUCT positioning ,WEB databases ,SCIENCE publishing - Abstract
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- Published
- 2021
- Full Text
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