1. Spotlight on frozen foods.
- Author
-
Hofbauer, Randy
- Subjects
FROZEN foods marketing ,CUSTOMER satisfaction ,ECONOMIC competition ,PACKAGING design - Abstract
The aericle discusses the role of package design for brand frozen foods to have the attention of the shoppers and for them to consequently buy the goods. It mentions that the competition among the brands of frozen foods is fierce particularly particularly in terms of space in the retail market. It cites the innovation and the expansion of assortment of manufacturers of frozen food products. It cites several brands of frozen food including Meijer Inc. and Jewel-Osco.
- Published
- 2013