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The article evaluates the bubble wrap from Sealed Air Corp.

Focuses on the popularity of polystyrene pellets as package fill despite innovation in other forms of package fill. Reason of manufacturers for preferring polystyrene pellets over other forms of package fill; Features of Instapak, a kind of Bubble Wrap developed by Sealed Air as an alternative to polystyrene pellets; Advantages of using crinkled paper in packaging products; Strategy used by polystyrene products maker RAPAC to respond to the negative consumers' perception of pellets. INSET: Analyzing packaging costs.

The article focuses on several topics related to business and marketing. The book "SkyMaul: Happy Crap You Can Buy From a Plane," by Kasper Hauser is a spoof of the SkyMall in-flight shopping magazine. Lobster Gram, a company that ships lobsters and filet mignons, will celebrate its 20th-year in 2007. Sealed Air Corp. celebrated the Bubble Warp day by having the first Bubble Wrap Competition for Young Inventors.

Presents information on several fill and protective cushioning materials that are used for packaging. Bubble wrap from Sealed Air Corp.; Polyethylene foam; Cellulose wadding.