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Purpose -- This paper aims to investigate the authenticity concept and its antecedents and consequences within the context of museums. Design/methodology/approach -- A higher-order scale of authenticity is developed and then tested for reliability and validity using a sample of museum visitors. To investigate authenticity in a model with two antecedents and two outcomes, an additional data set was collected. Hypotheses were tested using structural equation modelling. Findings -- The results show that perceived authenticity of the museum, the visitor and the materials in the museum are dimensions of perceived authenticity, resonating with Bal's (1996) research in this area. Findings also confirm that consumer scepticism and expectations are antecedents to perceived authenticity of the visitor experience in museums, and that perceived authenticity in turn affects visitor satisfaction and perceived corporate hypocrisy. Practical implications -- This research provides a framework for museums to manage visitors' perceptions of authenticity, and to plan and design exhibits accordingly. Originality/value -- Our research, set in the museum context, articulates the basis of perceived authenticity, its antecedents and outcomes. This study sets the foundation for research to further explore how perceived authenticity interacts with other constructs relevant to consumption. [ABSTRACT FROM AUTHOR]

Purpose – The purpose of this paper is to clarify the three-way interaction among product-country image, product-origin congruency and product involvement on consumers' product-related evaluations and purchase intentions. Design/methodology/approach – Data were gathered from 388 consumers in Australia across four different product classes. Data analysis was conducted using hierarchical regression analysis with three-way interactions and a novel post hoc slope analysis is introduced to the marketing area. Findings – Overall, the study findings suggest that the importance that consumers place on country-of-origin (COO) image when they evaluate products is contingent on the product context. Specifically, the study findings show that product-country image, product-origin congruency and product involvement interact on product evaluations and intentions such that product-origin congruency plays a differentiating role for consumers in a low involvement situation, but a neutral role for consumers in a high involvement situation. Therefore, when a company deals with less-involved customers, the COO image and the congruency of the product origins are particularly important issues. Conversely, when a company deals with more product-involved customers, product-origin congruency has no differential influence on their product evaluations and behavioural intentions to purchase. Originality/value – An important extension to past research in the area is to provide analyses of the joint effects which may be different from their roles when investigated separately. The present paper represents the first empirical investigation of the three-way interaction of product-origin image, product-origin congruency and product involvement on consumers' product-related evaluations and behavioural intentions. Furthermore, the paper presents the first application in marketing research of a novel method for analysing three-way interaction slopes. [ABSTRACT FROM AUTHOR]

Purpose — This study was undertaken to clarify how product familiarity and product involvement can moderate the importance that consumers place on COO image when they evaluate products for purchase or consumption. The authors adopted a contingency approach and empirically examined, by way of competing hypotheses, the alternative possibilities by which product familiarity and product involvement may influence the importance that consumers place on COO image when they evaluate products. Design/methodology/approach — Data were gathered from 388 consumers in Australia across four different product classes. Data analysis was conducted using hierarchical regression analysis with interactions and post hoc slope analysis. Findings — Overall, the study findings suggest that the importance that consumers place on COO image when they evaluate products is contingent on the product context. Specifically, the study findings show that consumers consider COO image to be more important for their product evaluations when they evaluate products from less familiar product categories and are less involved with the products that they are evaluating. An additional variable included in the study, product origin congruency, was found to enhance the importance that consumers place on COO image when they evaluate products. Originality/value — There are competing views in the literature as to how product familiarity and product involvement can moderate the importance that consumers place on COO image when they evaluate products. This study further clarifies the moderating role of product familiarity and product involvement. The study also examines the potential moderating role of product origin congruency in a survey for the first time. [ABSTRACT FROM AUTHOR]