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Purpose: This study aims to use TripAdvisor data to identify which themes and events will attract more interest in the future of tourism activities and to provide guidance to the industry accordingly. Design/methodology/approach: This study used qualitative case study approach. To identify key themes in the top-rated activities, thematic analysis of user-generated content was conducted through MAXQDA 2020 Analytics Pro software. Findings: The findings of this study indicate a growing trend in tourist preferences, with a notable increase in the popularity of wellness activities such as spa treatments and yoga retreats. Tourists also highly prefer cultural experiences like local festivals and historical tours, adventure activities such as hiking and water sports, and food-related activities like cooking classes and wine tastings. There is a significant trend towards sustainable and environmentally friendly tourism activities. These results underscore the need to cater to diverse tourist interests in developing future tourism offerings. Practical implications: Developing innovative events, using data-driven marketing strategies, involving local communities, and catering to diverse preferences can enhance the sustainability and competitiveness of the tourism sector. Social implications: Understanding tourists' tendencies towards cultural, adventurous and sustainable experiences helps tourism operators and managers to create offers that satisfy tourists while promoting environmentally friendly practices. This shift promotes cultural preservation, environmental protection and community involvement. Originality/value: This study uniquely analyzes top-rated TripAdvisor activities to identify key trends in tourist preferences, highlighting the growing demand for cultural, adventurous, gastronomic, and sustainable tourism. [ABSTRACT FROM AUTHOR]

Purpose: How employees connect with their work organisation and how it may play a role in their moral courage and ethical behaviour remain under-explored. This study, using Psychological Contract Theory, aims to explore how employee–organisation connectedness influences employees' moral courage and ethical behaviour. Design/methodology/approach: The hypotheses were tested using Partial Least Squares Structural Equation Modelling (PLS-SEM) on data collected through a questionnaire survey from 212 Australian healthcare professionals. Findings: Employee connectedness with their work organisations showed a significant and direct impact on ethical behaviour. Along with moral courage, connectedness explained over half of the variance in ethical behaviour. Furthermore, moral courage partially mediated the effect of employee connectedness on ethical behaviour. Research limitations/implications: The overall theoretical implication of this study is that psychological contracts between employees and their organisations operationalised through employee–organisation connectedness can explain the role of moral courage in ethical behaviour. Practical implications: With increasing borderless management of organisations, organisational connectedness can be a critical factor in developing employees' moral courage and ethical behaviour within organisations. Socialisation interventions can be useful to promote employee–organisation connectedness. Originality/value: The study developed a higher-order connectedness model and validated it with PLS-SEM. The study provides novel empirical evidence on the relationships between employee–organisation connectedness, moral courage and ethical behaviour. [ABSTRACT FROM AUTHOR]

Purpose Value appropriation and value creation are two sides of the same coin. How B2B seller’s value appropriation impacts customer relationship performance still remains an under-researched topic. This paper aims to probe into this question in the context of Chinese B2B markets.Design/methodology/approach This study identifies two kinds of value appropriation, namely, competitive and non-competitive and then examines their impacts upon customer relationship performance, as well as the moderating roles of distributive fairness and procedural fairness, based on questionnaire survey among 273 Chinese B2B firms.Findings The authors find that seller’s competitive value appropriation has negative impact upon customer relationship performance, and this link is positively moderated by customer-perceived distributive fairness. Besides, non-competitive value appropriation by the seller has significant and positive impact upon customer relationship performance, and this link is positively moderated by customer-perceived procedural fairness.Originality/value The paper contributes greatly to literature of value management and industrial buyer–seller relationship. Managerial implications are provided for B2B companies operating in Chinese market to tackle with the tradeoff between appropriating sufficient value and retaining harmonious relationship with customers. [ABSTRACT FROM AUTHOR]

Purpose – The purpose of this paper is to investigate the firm’s role in the value creation process. In particular, after categorizing the activities that firms carry out to facilitate the creation of value, the “value space,” an actionable framework within which different dimensions of value creation are integrated, is developed and discussed. Design/methodology/approach – The framework is built up on process theory, an in-depth review of the literature and a multiple case study carried out on 65 European firms in the furniture industry. Findings – The value space is both a practical and theoretically based framework which contributes to the development of a more holistic and “actionable” view on the role of firm in the value creation process; also it provides managers with a tool to support the analysis, management and innovation of the value creation process. Originality/value – The systematic categorization of firms’ activities and their subsequent integration into a value creation framework are a missing piece in terms of understanding the value creation process carried out by firms. Also, by facilitating the analysis and innovation of the value creation process, the framework can be used to support both exploitative and explorative business process management. [ABSTRACT FROM AUTHOR]