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Purpose: In the era of new technological revolution, seeking to survive and guarantee business sustainability in their digital internationalization, enterprises choose to become environmentally oriented. The need for new green business models has become evident in recent years, and enterprises offer green services in creative and eco-friendly ways. However, does the display of a green label on hotels' websites really promote the eco-conscious tourists' online booking intention? This study aims to examine the impact of the perceived label on the online sustainable hotel booking intention of the eco-conscious tourists, using the foundations of signal theory. Design/methodology/approach: This study adopted a structural equation model to integrate several constructs with a sample of 349 validated responses. Findings: The empirical results highlight, the importance of the green label perception on the eco-conscious tourists' booking intention of online sustainable hotel and the role that green trust and green perceived risk play as a mediating variable between the perception of the exposed label and the booking intention. Indeed, when booking a sustainable hotel online, the tourists may be sensitive to the exposure of a green label. Therefore, this signal decreases the perceived risk of unsustainability and ultimately increases the trust in hotel's sustainability. Research limitations/implications: The first limitation is related to the sample employed in this study. Given that most of the participants were residents of France, the results of this study may not be generalized to the entire population. Secondly, a range of other factors can affect the eco-conscious tourists' intentions to book online a hotel with green label, such as their attitude, social media influence, tourists' satisfaction, etc. Indeed, other variables and/or signals could be adopted to study online booking intention in the pandemic era. Practical implications: In light of these results, theoretical and managerial implications are discussed. The findings make an important contribution to SMEs sustainability and internationalization by exploring new ties. This study considers how SMEs and specifically hotels start following green practices (e.g. adoption of an eco-label) relevant to their international environment where they operate and in response to global pressures. SMEs can survive better in the highly competitive global environment where they need to employ more green practices, however, managers should consider how green trust and green perceived risk can affect customer behavior. It also adds to the existing literature by dealing with customer perceptions about the green label of sustainable hotels and its subsequent effect on booking intention. Originality/value: This study had shown the importance of the display of green label on the eco-conscious tourist's online booking intention. [ABSTRACT FROM AUTHOR]

Purpose: Aim of this study is to examine how environmental concern and perceived consumer effectiveness (PCE) mediate the effect of consumer optimism and pessimism on Generation Z's intention to purchase sustainable clothes. Design/methodology/approach: A survey was administered to 247 Gen Z students using a quantitative methodology. Structural equation modeling was used for hypothesis testing. Findings: The examination of findings provides support for the idea that both optimism and pessimism have a direct impact on environmental concerns and perceived consumer effectiveness. Additionally, it reveals that environmental concerns and perceived consumer effectiveness play a positive role in influencing sustainable clothing purchases. Originality/value: This study is one of the first marketing studies to explore the relationship between personality traits, environmental concerns and the intention to purchase sustainable clothing, providing insight into their relationship. Research limitations/implications: Some methodological limitations impact the contributions of this cross-sectional investigation. It only tested a few variables predicting the intention to purchase sustainable clothing. Practical implications: This research provides decision-makers, including marketers, with insights on leveraging dispositional traits to increase consumers' purchase intention of sustainable clothing. Results: Environmental concerns and PCE have a positive effect on sustainable clothing purchases, which are influenced by both optimism and pessimism. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this study is to determine if blockchain-supported carbon offset information provision and shipping options with different cost and environmental footprint implications impact consumer perceptions toward retailers and logistics service providers. Blockchain and carbon neutrality, each can be expensive to adopt and complex to manage, thus getting the "truth" on decarbonization may require additional costs for consumers. Design/methodology/approach: Experimental modeling is used to address these critical and emergent issues that influence practices across a set of supply chain actors. Three hypotheses relating to the relationship between blockchain-supported carbon offset information and consumer perceptions and intentions associated with the product and supply chain actors are investigated. Findings: The results show that consumer confidence increases when supply chain carbon offset information has greater reliability, transparency and traceability as supported by blockchain technology. The authors also find that consumers who are provided visibility into various shipping options and the product's journey carbon emissions and offset – from a blockchain-supported system – they are more willing to pay a premium for both the product and shipping options. Blockchain-supported decarbonization information disclosure in the supply chain can lead to organizational legitimacy and financial gains in return. Originality/value: Understanding consumer action and sustainable consumption is critical for organizations seeking carbon neutrality. Currently, the literature on this understanding from a consumer information provision is not well understood, especially with respect to blockchain-supported information transparency, visibility and reliability. Much of the blockchain literature focuses on the upstream. This study focuses more on consumer-level and downstream supply chain blockchain implications for organizations. The study provides a practical roadmap for considering levels of blockchain information activity and consumer interaction. [ABSTRACT FROM AUTHOR]

Purpose: Communicating a clear, precise, interpretable and unambiguous visual message usually relies on a cross-disciplinary team of professionals. Their complementary visions can uncover which information matter and how it could be visually displayed to inform, sensitize and encourage people to act toward sustainability. While design studies generally claim that this team has to come to a shared vision, the authors question this assumption, which seems to contradict the benefits of cross-disciplinarity. The purpose of this study is to reveal how simple visual representations displayed in a PowerPoint actively participate in the expression of various and sometimes divergent visions. Recognizing the agency of visuals also leads this study to propose the notion of (un)shared professional vision, which shows that the richness of visual representations can only reveal itself through the capacity of professional visions to maintain their differences while confronting each other. Design/methodology/approach: Over a 20-month ethnography, this study documented its own cross-disciplinary reflective design process, which aimed to design collectively an experimental environmental label, focusing on interactions occurring between professionals and visuals displayed on five key PowerPoint slides. Findings: This study first demonstrates how, in practice, a cross-disciplinary reflective design conversation with visuals concretely unfolds through boundary-objects. This study shows how these visuals manage to ex-press themselves through the multiple visions represented in the discussions, revealing their complexity. Second, this study introduces the notion of (un)shared professional vision which underlines that unsharing a vision nurtures the team's collective capacity to express the complexity of a design situation, while sharing a vision is also necessary to confront these respective expressions to allow the professional uncovering of what should be visually communicated. Originality/value: The Communication as Constitutive of Organization lens the authors chose to understand the reflective design conversation illustrates that, even though each collaborator's vision was "(un)shared," their many voices expand the understanding of the situation and lead them to develop an unexpected and creative environmental information ecosystem that can positively transform society through visuals. [ABSTRACT FROM AUTHOR]

Purpose: Transport and logistics companies (TLCs) are vital to the world's economies but they account for one-third of the world's CO2 emissions which damage the environment, economy and society. For managers and policymakers to help improve the environmental performance of TLCs, using dynamic capability (DC) theory as the lens, a theoretical model was developed to show how environmental performance affects the TLCs' support requirements and economic and social outcomes. This paper aims to discuss the aforementioned theoretical model. Design/methodology/approach: All registered TLCs operating in the Philippines were sent an invitation and survey questionnaire, and 218 responded with complete and useable answers. From the collected data, exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) served to evaluate the study's scale and model accuracies. Comprehensive CFA marker technique helped detect and correct for common method bias (CMB). Covariance-based structural equation modeling using AMOS 26 was implemented to test the model and hypotheses. Findings: Using data from 218 participating TLCs operating in the Philippines, this study found that good environmental performance advances TLCs' economic and social performances, as well as their support infrastructure requirements. However, further financial support assistance from the government and non-government development organizations that can help save the environment are not required by eco performing firms. Research limitations/implications: This research has provided some theoretical contributions to the knowledge on the greening TLCs. It uses the DC theory as the lens to understand how environmental performance relates to economic and social performance of TLCs and how it affects their demand for eco-enabling mechanisms and support infrastructure if they are to remain competitive, socially responsible and eco-friendly. By providing an epistemology on environmental performance and how it affects the support requirements, and economic and social outcomes of TLCs, it offers the literature and industry a tool/framework to better understand the dynamics of eco-performing TLCs operating in a developing country. Practical implications: The results of this study, together with the extant operations management principles, can be used by TLC managers, policymakers and other stakeholders in crafting strategies, mechanisms and support systems that can help TLCs maintain sustainability for future generations. Social implications: The environmentally sound practices of TLCs such as waste and emission reductions improve the health and welfare of people in and around where they operate. Health is wealth for the populace because healthy people are more productive, have more time and energy to work and are less likely to pay hefty medical expenses. Hence, realization of environmental performance by TLCs does not only do justice to the environment but also the quality of life of people. Originality/value: Research on the sustainability of TLCs in developing countries especially in Southeast Asia is sparse. The literature has shown how various support systems affect the "greening" of firms, but what is not yet explored, is understanding how environmental performance affects the support requirements of TLCs so that their eco-endeavors are sustained and meaningful. As well, knowledge on how the environmental performance of TLCs affects their economic and social outcomes are under-investigated. This paper aims to fill these gaps in research by examining the sustainability of TLCs operating in the Philippines. [ABSTRACT FROM AUTHOR]

Purpose: The present study focuses on the role of PDO certification in fostering the quality perception of certified-food consumers – highlighting the difference between quality brands and environmental labels. The case study of Mozzarella di Gioia del Colle DOP was taken into consideration to evaluate the opportunity of supporting a food product suitable for all families and promoting it worldwide through a quality certification. Design/methodology/approach: The authors made a qualitative analysis on local Apulian consumers and, for testing our hypotheses, structural equation models were applied to evaluate the effect of familiarity on the relationships between perceived risk, trust, satisfaction, loyalty, resolution to pay a higher price and intent to purchase a Protected Designation of Origin (PDO) certified food product. Findings: The authors observed managerial implications which seek to improve the collaborative network between the subjects employed in the phases of the production process, the stakeholders and the consortia, in order to plan a holistic development territorial strategy. It is useful to start a process of knowledge and evaluation of the benefits of the quality mark in the territory of origin of the PDO food product. Research limitations/implications: The authors provided theoretical and managerial implications which aim at improving the collaborative network between the subjects employed in the phases of the production process, stakeholders and consortia, in the outlook of territorial development strategies. Originality/value: According to the analysis of the theoretical background, the opportunity to recognise the origin of a certain product allows the consumer to easily appreciate its intrinsic quality, relating a combination of factors to the territorial matching. It also focuses on the analysis of a different feedback at a local level from consumers, showing a lower intention to pay by consumers living in the same area where the PDO product comes from rather than other food goods. [ABSTRACT FROM AUTHOR]

Purpose: This study aims to examine the role of eco-label hotel engagement as a pathway to sustainable practices via scouting entrepreneurial resilience and orientation at highly ranked hotels in Oman. The authors developed and tested a novel model built on resilience theory, the theory of entrepreneurial orientation and the theory of reasoned action (TRA). Design/methodology/approach: Data from 167 human resources directors, hotel managers and other employees were analyzed by partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA). Findings: Results indicate a strong positive relationship between entrepreneurial resilience and entrepreneurial orientation. Entrepreneurial orientation significantly increased all eco-label strategies, but not all strategies enhanced sustainable tourism practices. High adoption of sustainability practices depended on core strategies related to awareness, benefits, reputation and necessity, but the cost was also an issue. Managers adopted sustainability practices if they were not perceived as costly, or when perceived as costly if they believed they would help them reduce operating costs. Practical implications: Policymakers should assist hotel managers when the sector is hit by political events, natural disasters or health crises such as the current pandemic can bounce back and develop their resilience. Likewise, training and workshops can be organized to improve managers' entrepreneurial mindset, which was found to be a precursor to favorable attitudes toward sustainability. Originality/value: This study tests a novel model built on three theories: resilience theory, the theory of entrepreneurial orientation and the TRA by using PLS-SEM and fsQCA. [ABSTRACT FROM AUTHOR]

Purpose: This study examines how consumption values influence consumers' purchase intention of energy-efficient home appliances in South Africa, an emerging market. The study further investigates the mediating role of consumers' attention to energy-efficient labels affixed on home appliances while making a purchase decision and the moderating effect of consumer trust in the environmental claims. Design/methodology/approach: Using a quantitative approach, this study relied on self-administered questionnaires to collect data from 505 household representatives in South Africa's Gauteng Province. The proposed conceptual model was empirically tested using structural equation modelling, moderation and mediation analyses. Findings: The results revealed that economic, emotional and social values can only influence consumers' intention to purchase energy-efficient appliances if consumers pay attention to the energy-efficiency label affixed on the appliance. Functional value, however, has a significant direct impact on purchase intention. Moreover, the results indicate that trust in energy-efficiency labels strengthens the effect of functional and emotional values on consumers' attention to energy-efficiency labels. Originality/value: Findings of this study highlight the importance of capturing the attention of consumers to energy-efficiency labels during the buying process as well as increasing their trust in those labels. Results indicate that consumers are more attracted to the functional and social values that energy-efficient appliances provide. This study is of particular interest to policymakers, retailers and manufacturers, as it sheds light on key strategies to implement to effectively promote the purchase of energy-efficient household appliances in South Africa. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this research is to examine how consumers interpret and understand sustainable fashion production and how this informs their fashion consumption practice. Design/methodology/approach: The research adopts an interpretivist approach with in-depth interviews with 28 participants. Sampling criterion sought consumers already engaged with sustainable production – professionally working mothers – to explore how their sustainability knowledge was evaluated for sustainable fashion claims. Garment labels that descripted facets of sustainable production were introduced to encourage discourse of sustainable fashion knowledge. Findings: The findings illustrate that sustainable fashion production is not understood and efforts to apply sustainability concepts were often misunderstood which led to scepticism for higher pricing and marketing claims. Despite this, there was concern for the wider implications of sustainability. Research limitations/implications: Limitations include the small sample from one geographical area (Edinburgh), despite the richness of the data collected. Practical implications: The research offers practical advice for fashion marketers to educate consumers through effective communication strategies how sustainable fashion concepts improve consumer concerns surrounding fashion production. Social implications: The research indicates increased concern for fashion sustainability, something that fashion retailers should be mindful of. Originality/value: There has been little research examining consumer interpretation of sustainable fashion terminology, and this research adds to understanding how sustainability is evaluated within fashion production. [ABSTRACT FROM AUTHOR]

Purpose: To combat concerns over the state of the natural environment, energy security and deteriorating air quality, the oil and gas sector needs to implement eco-innovations. Interest in eco-innovation is growing, as its implementation facilitates the transition toward sustainable development and a circular economy, while enabling firms to attain a competitive advantage vis-à-vis capabilities that foster sustainable economic and environmental development. However, literature on eco-innovation capabilities construct development, measurement and validation is scant. This study, therefore, develops an Eco-innovation Capabilities Scale for oil and gas firms. Design/methodology/approach: Three dimensions of Eco-innovation Capabilities are identified through an extensive literature review and qualitative interviews. Exploratory and Confirmatory Factor Analysis is applied to data collected from managers of Malaysian Oil and Gas Services and Equipment (OGSE) companies. Findings: Results reveal a parsimonious three-dimensional structure with nine items. The construct of eco-innovation capabilities is manifested by Product Service Stewardship, Environmental Pollution Prevention and Sustainable Development Commitment dimensions. Reliability analysis confirms the reliability and validity of the scale. Originality/value: The eco-innovation capabilities scale should be useful to researchers in exploring dimensions, factors and outcomes of eco-innovation capabilities. Oil and gas firms play a key role in the global energy mix; hence managers of oil and gas firms may also find this scale useful in measuring their eco-innovation implementation. [ABSTRACT FROM AUTHOR]

Purpose: This study aims to obtain an understanding of the impact of personal cultural orientation on potential consumers' intention toward the purchase of high-involvement green products, specifically, electric two-wheelers in India, which is one of the largest emerging markets of the world. Design/methodology/approach: A self-administered questionnaire comprising a total of 30 items was administered over a sample of 582 respondents. The structural equation modeling using partial least square was used to analyze the relative impact of different cultural dimensions on consumers' green purchase intention. Geert Hofstede's typology of culture was used to represent personal cultural orientation and four of the five dimensions, namely, collectivism, long-term orientation (LTO), masculinity and uncertainty avoidance were studied. Findings: Findings of the study revealed that collectivism, LTO and masculinity appear to be significant cultural dimensions that influence Indian consumers' intention to purchase electric two-wheelers. Collectivism is the most influential dimension, followed by LTO and masculinity. Research limitations/implications: This study helps in expanding literature in the area of green purchase by providing insight on how consumers' individual cultural orientation influences their purchase of eco-friendly products such as electric two-wheelers. Practical implications: The findings of the study offer insights, which can be useful for marketers in developing various promotional strategies, as consumers' cultural values have significant implications for decisions with respect to the advertisement content. Originality/value: This study illustrates the relative impact of different dimensions of national culture (measured at consumers' personal level) on consumers' green purchase intention. Such a study appears to be important in extending current knowledge on green purchase behavior in one of the largest emerging markets such as India. [ABSTRACT FROM AUTHOR]

Purpose: This study intends to contribute to the literature of eco-innovation by examining the pro-environmental intentions and behaviour among consumers through their understanding of eco-innovation. Thus, the relationship among eco-innovation, general pro-social attitude, generativity, environmental concern, purchasing intentions and buying environmentally friendly products and the differences of the relationship between high and low emotional loyalty and Generation Y and Z were investigated via structural equation modelling (SEM). Design/methodology/approach: Data were collected through an online questionnaire directed to Indian consumers, and analysis was done through partial least square structural equation modelling (PLS-SEM) in two stages, i.e. measurement model and structural model. Findings: Results confirm the relationships established in the proposed model, and some differences were found between the levels of emotional loyalty and the Generations Y and Z. The research shows that individualistic norms and perceived marketplace influence play a purposeful role in transforming environmental concerns into buying behaviour towards eco-innovation-driven products. Practical implications: From a policy and management perspective, the results not only imply the importance of continuous performance and environmental improvement but also those policies hindering diffusion and adoption need to be addressed. Green buying is an elusive task but can be opportunely attained by marketers by adding elements of eco-innovations and understanding mindsets of consumers to create win–win situations for themselves and consumers. Originality/value: The results reinforced that emotional loyalty and Generations Y and Z vitally impact consumers' green buying decision within the framework of eco-innovation and cognitive factors. [ABSTRACT FROM AUTHOR]

Purpose: New information technologies such as IoT and big data analytics have reshaped the development of smart green products. These products exhibit two important features that are not seen in traditional products: environmental friendliness and data network effect. Based on these unique features, the authors investigate a firm's optimal selling strategy of smart green products from both the profitability and environmental perspectives. Design/methodology/approach: The authors establish stylized models to consider the optimality of three selling strategies: (1) traditional strategy – only offering traditional products, (2) green strategy – only offering smart green products, and (3) hybrid strategy – offering both traditional and smart green products. Findings: The authors' analysis shows that in the absence of data network effect, there will always be a conflict between profit maximization and environmental protection. However, a strategy that benefits both the firm and the environment exists when data network effect is present. Interestingly, hybrid and traditional strategies can be win-win strategies, but the green strategy cannot. Also surprisingly, the green strategy may harm the environment more as smart products become greener. Originality/value: This study examines the economic and environmental implications of selling smart green products, and contributes to existing literature on sustainable operations and green product design by incorporating the impact of both consumer environmental awareness and data network effect. The authors' findings shed light on how to coordinate the profitability and environmental impact of selling smart green products in the era of big data and IoT. [ABSTRACT FROM AUTHOR]

Purpose: The compounding impacts of climate change has mobilised unstinting endeavours of researchers, ecologists and corporate leaders to explore new ways for the logistics industry to manage environmental problems, improve social outcomes and gain competitive advantage. The purpose of this study is to investigate the mediation roles of inbound green logistics practices and outbound green logistics practices between eco-market orientation, green value competitiveness and social sustainability. Design/methodology/approach: By employing explanatory research design, with questionnaire-based survey, data for the study was collected from Ghanaian logistics firms. The data is analysed using the partial least square structural equation modelling. Findings: The results indicate that eco-market orientation has a significant positive impact on green value competitiveness. However, eco-market orientation was found to have an insignificant impact on social sustainability. The results further confirmed the notion that eco-market orientation substantially strengthens the implementation of inbound green logistics practices and outbound green logistics practices. Specifically, the mediation analysis confirmed that inbound green logistics practices and outbound green logistics practices serve as indirect mechanisms through which eco-market orientation significantly influences green value competitiveness and social sustainability. Originality/value: Compared to previous literature, this is a pioneer study that develops an explanatory research framework under the lenses of the natural resource-based theory, stakeholder theory and resource advantage theory in illuminating how inbound green logistics practices and outbound green logistics practices act as mediation mechanisms between eco-market orientation and green value competitiveness and eco-market orientation and social sustainability. [ABSTRACT FROM AUTHOR]

Purpose: This study aims to investigate the relationship between environmental activities and consumer engagement on firm performance according to supply-and-demand perceptions, and further examines the moderating role of internationalization to demonstrate the effects of environmental activities more comprehensively. Design/methodology/approach: Three panel regression models have been used. In total, 510 environmental activities and consumers' negative engagement collected from the official Facebook brand page are analyzed to examine the study's models for a period of 13-years (2008–2020). The findings persist when this study compares the estimates resulted from different econometrics methods. Findings: The study's results indicate an insignificant effect of environmental activities and consumer engagement on firm performance, respectively, while the interaction effect on firm performance is significant and negative. However, when internationalization plays the moderating role, this study provides new evidence that such negativity impact is no longer effective in the lodging industry as firms expand internationally. Practical implications: This study offers strategic insights to managers who are concerned about the detrimental effect of negative consumer engagement that the firm-consumer relationship mitigates the negativity bias in negative engagement. Hotels should actively implement internationalization as a key strategy while practicing environmental activities with integrity. Originality/value: Despite the importance of green management in the social networking service context, little is known about its effect and value on firm performance. This study provides new evidence for the real effectiveness of internationalization by demonstrating its role in the lodging industry. [ABSTRACT FROM AUTHOR]

Purpose: This study aims to examine whether the types of eco-market orientation (eco-proactive market orientation and eco-responsive market orientation) result in green knowledge acquisition and positive organizational outcomes (green customer satisfaction [GCS], green brand image [GBI] and green value-based competitiveness [GVC]). The study further aims to explore the mediation role of green business practices in the relationship between the types of eco-market orientation and organizational outcomes. Design/methodology/approach: Questionnaire was used to garner data from managers from Ghanaian hospitality firms. The hypothesized relationships were tested using partial least square structural equation modeling. Findings: The result confirms the notion that although both eco-proactive market orientation and eco-responsive market orientation contribute significantly to enhancing the acquisition of green knowledge, eco-responsive market orientation has a strong effect on green knowledge acquisition. Also, the outcome of the mediation analysis proves that green business practices (GBPs) play an important indirect role in the relationship between eco-market orientation (eco-proactive market orientation and eco-responsive market orientation), GCS, GBI and GVC. Originality/value: Anchored on the resource advantage theory and natural resource-based view theory, this study offers a fresh contribution to marketing and environmental management literature by developing a unified research model that explores the mediation roles of GBPs between the types of eco-market orientation (eco-proactive market orientation and eco-responsive market orientation), GCS, GBI and GVC. [ABSTRACT FROM AUTHOR]

Purpose: Given the lucrative millennial or generation Y market across the globe, this study aims to draw on social cognitive and institutional theories to tease out the crucial roles of regulatory and social pressures in shaping the eco-brand orientation of millennial consumers. The study focuses on millennials from a developing country – a context that is less explored in the literature on the social and institutional perspectives of green consumer behaviour. Design/methodology/approach: Using data from a survey of 354 millennial consumers in the Philippines, the authors tested the hypotheses on the effects of two types of institutional pressures (social and regulatory) on the key constructs espoused by social cognitive theory. The authors followed the partial least square approach to path analysis to determine the significant empirical relationships and linkages of the constructs contained in the proposed model. Findings: The results highlight the significant influence of the social-institutional environment on the internal drivers of millennials' orientation towards green or environmentally sustainable brands. Research limitations/implications: Although the sample size has generalisability-related constraints, the findings extend the current understanding of green millennial consumer behaviour from a social cognitive perspective by highlighting the role of institutions – a concept that is less explored in the marketing and consumer behaviour literature. Practical implications: It provides valuable business and policy insights and directions for future research on how business enterprises such as producers, manufacturers, retailers and marketers can influence millennial consumers' orientation towards green brands. Originality/value: This study uses data from a survey of millennial consumers in the Philippines. The study extends the ambit of social cognitive theory by drawing on institutional theory to highlight the role of institutional social pressures on sustainable consumer behaviour. [ABSTRACT FROM AUTHOR]

Purpose: The need to engage in manufacturing practices that promote environmental sustainability has shifted from being optional to mandatory. From the perspectives of institutional and stakeholder theories, this paper captures the efficacy of isomorphic pressures on the adoption of green procurement, green product and process innovations and their respective influence on organizational legitimacy and financial performance in the context of an emerging economy and from the perspective of manufacturing small-and medium-sized enterprises. Design/methodology/approach: The study adopted a survey research design, a quantitative approach and partial least square structural equation modelling (PLS-SEM) technique in making data analysis and interpretations due to its suitability for predictive research models. Findings: Analysis of the results highlighted the fact that the composite impact of coercive, mimetic and normative isomorphic pressures robustly influenced the adoption of green procurement, green product and process innovations. Simultaneously, green procurement, green product and process innovations significantly influenced organizational legitimacy. Green procurement and green product innovation also significantly influenced financial performance unlike green process innovation that had an insignificant yet positive impact on financial performance. Based on the results, theoretical and practical implications are explained for policy makers, managers, government authorities and owners. Originality/value: The study is among the first to expose isomorphic pressures on the adoption of green manufacturing practices specifically, green procurement, green product and process innovations and their influence on organizational legitimacy and financial performance in the context of Ghana, an emerging economy and from the perspective of small-and medium-sized enterprises. As such, the study provides guidance to relevant industry authorities and stakeholders in further promoting green manufacturing practices that preserve the environment by producing safer consumer products through efficient green procurement, green product and process innovative practices. [ABSTRACT FROM AUTHOR]

Purpose: Even after appreciating multi-faceted merits of retail participation in stock markets and extensive efforts by policymakers and financial service industry to increase it, the present low retail participation in Indian stock markets is cause of grave concern. The purpose of this paper is to identify plausible drivers and deterrents of prospective and current household individuals through a multi-stage qualitative enquiry. Design/methodology/approach: Two qualitative studies are conducted. In Study 1, scholarship of stakeholders is engaged through participative diamond model to propose behavioural classification of retail investors based on two-parameter framework. In Study 2, behavioural substructures of retail investors that drive or deter investment intentions and actions are identified through in-depth interviews. Findings: Financial self-efficacy, past experience (own or peer group), financial eco-system, operational literacy, higher charges by financial experts and low liquidity in the hands of the investors are some key factors that influence investment intension and action of individual investors. Though digital platforms have helped to overcome hurdles faced by an investor but its availability, awareness and ease of use still remain a concern. Practical implications: The inductive findings of this study uncover some important take-aways for the financial service industry – improve operational literacy, digital awareness, ease of use and incorporate risk assessments in client portfolios – and for the policymakers – improve investment eco-system through digital availability, financial literacy workshops focussed on operations. Originality/value: To the best of the authors' knowledge, this study is one of the initial attempts to adopt a multi-stage qualitative enquiry to propose behavioural classification of retail investors and uncover reasons that drive or deter individual investors' intentions and actions in the context of Indian stock market. Moreover, this study provides necessary impetus to analyse and improve operational literacy (instead of financial literacy) and financial eco-system for higher retail participation. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this study is to ascertain the effects of environmental knowledge and green consumption as mediators on the relationship between green marketing and green buying behavior. This study utilized the definition that needs to customers that are based on environmental concerns and influence the buying behavior for green products. This not only focuses on the ecological concern in organizational operations but also focuses on the customers' knowledge about the environment and how it influences their decisions. Three dimensions have been identified in this research to describe green marketing. These are ecolabeling, green branding and green advertising. Design/methodology/approach: A survey research method has been utilized to collect data on a questionnaire adapted from previous research. The data collected have been analyzed with SmartPLS to assess the measurement model for reliability and validity and structural model for hypothesis testing and confirmation. Findings: Focusing on the level of environmental knowledge of customers, it comes to surface that customers in developing countries have lesser knowledge in comparison to the customers in developed countries. This causes concern for the marketing departments in organizations since different customer niches demand different marketing solutions to influence their buying decision. Environmental knowledge does not mediate the relationship between green marketing and green buying behavior whereas green consumption mediates the relationship between green marketing and green buying behavior. Originality/value: This study incorporates the social practice theory in green marketing research on the organizational level. This study brings together marketing practices under the influence of environmental knowledge for buying behavior formation in a novel manner. The influencing of customer decisions through green marketing strategies determines the success of the marketing initiative. Also, the theoretical foundations on social practice theory and the empirical design of the study to observe the relationships with the survey are new steps. [ABSTRACT FROM AUTHOR]

Purpose: New York is the third top wine producing state in America. Competitive wine production across the United States has challenged New York winemakers to secure a place in the domestic market in order to support the long-term viability of the local economy. As businesses of agriculture become increasingly disrupted by the changing natural environment and consumer demand for sustainable products grows, vintners may distinguish themselves through the production and promotion of strategic initiatives on wine bottle labels. Design/methodology/approach: Fueled by the distinct fields of green marketing and environmental communication, this research investigates the promotion of sustainable practices on wine bottle labels. Through the methodology of content analysis, this project examines all 13 wineries on the Shawangunk Wine Trail located in the Hudson River Region of New York. Findings: The findings from this study show that less than half of wineries in the sample selection employ environmental marketing as a communication strategy. Research limitations/implications: This research carries practical, business and social implications for the local Hudson River Region, the larger New York wine industry, and any organization looking to remain viable in a competitive marketplace. Originality/value: This paper reveals the potential for the Hudson River Region wine industry to promote its "distinctive" and "innovative" environmental philosophy of "terroir driven and sustainably produced" winemaking on wine bottle labels to differentiate themselves in a crowded and expanding marketplace and build a Basis of Legitimacy with consumers. [ABSTRACT FROM AUTHOR]

Purpose: There is an increasing awareness among manufacturers to make production more sustainable in Southeast Asian countries such as Malaysia and Indonesia. Manufacturers are now urged to not only focus on the business profit but also concern on environment protection by producing green products. However, issues may arise regarding the preferences of customers on green products, which will vary due to the influence of cultural values. This will give an impact on the marketing of green products. The aim of this study is to identify the influence of cultural values on the green products design in Malaysia and Indonesia. Design/methodology/approach: A pretest on the survey instruments was performed to ensure the reliability and validity of the questionnaire. The collected data were statistically analyzed based on the satisfaction level, confirmatory factor analysis and structural equation modeling. Findings: The results showed that customer preferences in Malaysia were mostly influenced by uncertainty avoidance, long-term orientation and power distance, excluding collectivism and masculinity. In Indonesia, the dimension of uncertainty avoidance and long-term orientation had significant influence, whereas power distance, masculinity and collectivism dimension had no influence. Eco-label was identified as the most important factor for green products in Malaysia and having product services characteristics factor for product lifetime extension in Indonesia. Practical implications: For practices, the cultural values and preferred characteristics identified in this study provide valuable information to policymakers and businesses on what draws customers toward green products in Malaysia and Indonesia. This finding can be used as supported data for the policymakers in order to achieve sustainable development goal (SDGs) in Malaysia and Indonesia. Originality/value: The findings of this study provide valuable information for designers to design products with green characteristics that cater to the consumer market in Malaysia and Indonesia, as well as other countries which may have similar cultural traits. [ABSTRACT FROM AUTHOR]

Purpose: This study aims to identify the key variables which determine intentions to visit coffee/tea tourism plantations particularly those adopting sustainable practices. Also, this study ascertained the perception of risk in travelling due to the fear of Covid-19 on travel intentions to such coffee/tea tourism destinations. Design/methodology/approach: Using the theory of planned behaviour as a basis for this study's framework, data was gathered from 302 eco-conscious Generation Y and Z consumers via an online survey. Partial least squares were then applied to analyse the data. Findings: Learning and relaxation motives were important in determining consumers' attitudes towards sustainable coffee/tea tourism. The intention to engage in sustainable coffee/tea tourism is most strongly affected by the risk of travelling, followed by attitude. Research limitations/implications: The addition of contemporary variables was given to the theory of planned behaviour's core constructs to better reflect consumers' attitude and behaviour towards a growing form of tourism under unprecedented times. Practical implications: Travel or tourism operators will have first-hand insights on the factors that drive intentions to visit sustainable coffee and tea destinations, thus enabling more strategic action to be undertaken to reach the targeted young consumers. Originality/value: This study examines young, environmental-conscious consumers' perspectives on novel travel destinations which adopt sustainable practices. Risk in travelling was assessed which is necessary given Covid-19 has severely disrupted consumers' travel patterns. [ABSTRACT FROM AUTHOR]

Purpose: Organizational citizenship behavior for the environment (OCBE) is vital for manufacturing firms' ability to improve their triple bottom line (TBL) performance. This study's objective was to examine the direct relationship between three OCBE key dimensions, i.e. eco-initiatives (EIs), eco-civic-initiatives and eco-helping (EH) and TBL performance, i.e. economic (ECOP), social (SOP) and environmental (ENP). Design/methodology/approach: The quantitative design was used based on the positivist approach. A sample of 350 manufacturing firms was targeted using random probability sampling via a survey questionnaire. The data were analyzed through the structural equation modeling (SEM) technique employing AMOS 24 software. Findings: Research findings confirmed a significant direct positive relationship between components of OCBE, i.e. EIs, eco-civic- initiatives and EH and TBL performance within ISO14001-certified Malaysian manufacturing firms. Research limitations/implications: This research presents vital implications for both managers and organizations. The findings revealed that the three OCBE key dimensions, i.e. (EIs, eco-civic-initiatives and EH) are essential for enhancing TBL performance (ECOP, SOP and ENP), respectively. Manufacturing firms should modify the traditional OCB toward pro-environmental OCBE to improve TBL performance. Originality/value: This research focuses on the impact of OCBE key types, i.e. EIs, eco-civic-initiatives and EH on TBL performance (ECOP, ENP and SOP) dimensions among ISO14001-certified Malaysian manufacturing firms. [ABSTRACT FROM AUTHOR]

Purpose: In researching into workplace pro-environmental behaviors, there is sparse evidence on self-construals with dimensions of organizational citizenship behavior for the environment (OCBE), particularly among university employees. To fill this gap, the purpose of the study is to investigate the associations of self-construals with eco-civic engagement, eco-helping and eco-initiatives among 256 (men = 139 and women = 117) employees of a University. Design/methodology/approach: Through the use of cross-sectional survey method, data were collected to investigate theoretically deduced hypotheses. Hierarchical multiple regression was used to test the hypotheses. Findings: Results showed that independent self-construal was positively associated with eco-civic engagement, β = 0.25, t = 2.55, p < 0.01, eco-helping, β = 0.42, t = 4.51, p < 0.01 and eco-initiatives, β = 0.36, t = 3.73, p < 0.01, whereas interdependent self-construal had significant positive relationship with eco-civic engagement only, β = 0.27, t = 2.73, p < 0.01. Research limitations/implications: Future research can manipulate self-construal and collect observational data on eco-civic engagement, eco-helping and eco-initiatives. The findings should be further developed using larger samples among other higher education institutions (HEIs). Practical implications: This study provides a basis that self-construction can influence OCBE, particularly, focusing on independence can drive eco-civic engagement, eco-helping and eco-initiatives while focusing on interdependence can motivate eco-civic engagement. The findings may guide future development of workplace environmental sustainability programs and policies to aid university managers, practitioners, organizers and promoters of environmental sustainability on the university campuses. Originality/value: The findings contribute to environmental sustainability literature in HEIs by providing information on the usefulness of self-construal types in motivating employee participation in OCBE. [ABSTRACT FROM AUTHOR]

Purpose - The purpose of this study is to investigate the factors that influence eco-friendly apparel purchase behaviors concerning Bangladeshi young consumers in light of the theory of planned behavior. Design/methodology/approach - Data were collected by a survey among 198 respondents in Bangladesh in terms of consumer attitude, subjective norm (SN), perceived behavioral control (PBC), environmental concern (EC), environmental knowledge (EK) and purchase intention (PI). Structural equation modeling approach was used to find out the influencing factors. Findings - The study reveals that purchase intention is significantly influenced by attitudes, SN, EC and EK of consumers. Consumers perceived behaviors variable is always not an accurate predictor to control actual purchase behavior. SN and EK were found to be highly influential to eco-friendly apparel purchase patterns among young consumers in Bangladesh. Research limitations/implications - This study provides key marketing insights for retailers and practitioners on how strategically they can decide for fashion consumers, specifically the young group in Bangladesh. Eco-friendly apparel purchase behaviors will gradually influence the retail business contexts for retailers. The study reveals the need for eco-labeling and marketing strategies of eco-friendly apparel products among young consumers to communicate benefits and green values among wider consumers. Findings were restricted to specific young consumers group in Bangladesh and did not examine purchase behaviors of other consumer segment. Originality/value - The study reveals that Bangladeshi young consumers are becoming concerned about purchasing apparel products. It provides valuable insights for entrepreneurs, practitioners and marketers to trace and perceive purchase behavior of the Bangladeshi young consumers while adopting a strategic marketing approach. [ABSTRACT FROM AUTHOR]

Purpose: A review of 67 articles in the indoor environmental quality (IEQ) literature published from 2010 to 2020 reveals that none of prior studies have determined the IEQ of physical retailers and its impact on consumers. To fill such a gap, this study investigates the influence of physical retailers' IEQ on consumer purchase intention. The mediating roles of hedonic experience and perceived brand value (PBV) in this relationship are also determined. Furthermore, the moderating effect of perceived service quality (PSQ) on the link between physical retailers' IEQ and PBV is clarified in this study. Design/methodology/approach: This study uses structural equation modeling (SEM) to analyze a sample data of 996 consumers in China. Findings: Results show that physical retailers' IEQ has a positive impact on consumer purchase intention. Hedonic experience mediates the link between IEQ and purchase intention. PBV also mediates the relationship between IEQ and purchase intention and that between hedonic experience and purchase intention. In addition, PSQ moderates the relationship between IEQ and PBV. Originality/value: To the best of the authors' knowledge, this study is the first to determine the impact of IEQ on consumers in the physical retailer context. Specifically, this study enriches our knowledge about the relationship between physical retailers' IEQ and consumer purchase intention with the mediating and moderating mechanisms of hedonic experience, PBV and PSQ. The findings fill the research gaps in the IEQ literature that has ignored the impact of IEQ on consumers' perception and behavioral intention in the physical retailer context. Furthermore, this research provides evidence for retailer managers to understand and improve physical stores' IEQ. [ABSTRACT FROM AUTHOR]

Purpose: Based on more than 2.7 million online reviews (ORs) collected with big data analytical techniques from Booking.com and TripAdvisor.com, this paper aims to explore if and to what extent environmental discourse embedded in ORs has an impact on electronic word-of-mouth (e-WOM) helpfulness across eight major destination cities in North America and Europe. Design/methodology/approach: This study gathered, by means of Big Data techniques, 2.7 million ORs hosted on Booking.com and TripAdvisor, and covering hospitality services in eight different destinations cities in North America (New York City, Miami, Orlando and Las Vegas) and Europe (Barcelona, London, Paris and Rome) over the period 2017–2018. The ORs were analysed by means of ad hoc content analytic dictionaries to identify the presence and depth of the environmental discourse included in each OR. A negative binomial regression analysis was used to measure the impact of the presence/depth of online environmental discourse in ORs on e-WOM helpfulness. Findings: The findings indicate that the environmental discourse presence and depth influence positively e-WOM helpfulness. More specifically those travelers who write explicitly about environmental topics in their ORs are more likely to produce ORs that are voted as helpful by other consumers. Research limitations/implications: Implications highlight that both hotel managers and platform developers/managers should become increasingly aware of the importance that customer attach to environmental practices and initiatives and therefore engage more assiduously in environmental initiatives, if their objective is to improve online review helpfulness for other customers reading the focal reviews. Future studies might include more destinations and other operationalizations of environmental discourse. Originality/value: This study constitutes the first attempt to capture how the presence and depth of hospitality services consumers' environmental discourse influence e-WOM helpfulness on multiple digital platforms, by means of a big data analysis on a large sample of online reviews across multiple countries and destinations. As such it makes a relevant contribution to the area at the intersection between big data analytics, e-WOM and sustainable tourism research. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this study is to investigate consumers' perceptions of and consumer behaviour towards apparel labels and environmental, sustainable and social apparel. Design/methodology/approach: Quantitative research was conducted, and empirical data were collected from 399 US consumers. Findings: Findings indicate that consumers expressed positive sentiments towards apparel sustainability, yet they lacked knowledge about socially and environmental practices within the apparel industry. Overall, it is apparent that the respondents have an interest in environmental and social labelling; but they are not aware of brands that sell these types of garments nor their validity. It was also found that consumers may not have much knowledge regarding environmental, sustainable and social apparel or their meanings. Originality/value: By surveying the consumers about their perspectives on apparel labels and environmental, sustainable and social apparel, valuable market information was obtained. Sustainably and ethically produced garments are of demand as transparency in the apparel industry grows. Brands looking to become more transparent about their production methods will need to find new ways to reach their target market by accurately labelling products and educating their consumers about these label claims. [ABSTRACT FROM AUTHOR]

Purpose: This paper aims to investigate the potential of blockchain technology (BCT) for enhancing the effectiveness of ecolabelling schemes (ecolabels). The paper examines ecolabels' effectiveness across three criteria – reducing adverse environmental and social impacts, enhancing quality and safety standards during production and service delivery and increasing producer's trading power via decreased information asymmetry. These three categories are compared with technology's status quo, linking use cases relevant to the enhancement of contemporary ecolabels' effectiveness. Conclusions are drawn over BCT's potential for enhancing the effectiveness of ecolabels. The paper also offers directions for future research related to BCT and purpose-driven ecolabels. Design/methodology/approach: This study adopted a qualitative interpretivist approach to investigate the potential BCT represents for enhancement of the effectiveness of ecolabelling schemes (ecolabels). The paper identifies three criteria against which ecolabels can be assessed in respect to their effectiveness. Additionally, it looks for linkages between the design of ecolabels and a creation and utilisation of improved practices in a given industry. This conceptual literature review resulted in a framework for ecolabels' effectiveness and a lens to review BCT-related literature with potential to enhance ecolabels' design and trading practices. Findings: There is an undeniable shift in attitude towards the adoption of BCT, stepping away from the naïve notion that BCT can fix all the problems encountered in a supply chain. On the one hand, BCT offers to better inform consumers of the green benefits ecolabelled products provide. On the other hand, a broader application of BCT currently faces a trilemma of challenges related to issues of decentralisation, security and scalability. BCT's presence is likely to force ecolabelling organisations to review their position on the market and their intended purpose in the marketplace. Research limitations/implications: This paper is based on a conceptual literature review and derives with three key themes grouping ecolabels against their efficiencies. These themes provide scope for a search of relevant blockchain-embedded use cases that may or may not contribute to the enhancement of ecolabels' impact. This is a conceptual, theoretical review of possible approaches that can be adopted by commerce with predictions relevant to ecolabels. This paper does not claim any empirical findings. Practical implications: Despite interest BCT gained to date, the technology still deals with unresolved issues related to decentralisation, scalability and security. Many studies advise caution, and some do not view the technology as disruptive but foundational. The paper provides references to studies that assist organisations with a decision, whether it is the right time to invest in BCT or not. Social implications: This paper adds to the ambition most ecolabels strive for, and that is to mitigate adverse environmental and social impacts production of conventional products may have. Use cases embedded in BCT offer insights into the impacts of enhanced transparency within supply chains. For example, BCT is likely to work well for improving the lives of those producing the foods we eat while informing on issues such as child labour or planting of new trees as part of an offset program. Originality/value: This paper's contribution is manifold. First, it delivers a qualitative conceptual analysis of principal ecolabels against their stated purpose. Second, it reviews the BCT literature and identifies cases that are able to provide perspective on the technology's relevance to ecolabels' effectiveness. Third, by exploring the overlap of the two concepts, this paper discusses the likelihood of future BCT's utilisation in ecolabelling programs. [ABSTRACT FROM AUTHOR]

Purpose: The concept of sustainable manufacturing has been adopted by manufacturing organizations to develop eco-friendlier products and processes. In recent times, industries are progressing toward Industry 4.0 (I4.0). Guided with smart intelligent devices, I4.0 can possibly decrease excess production, material movement and consumption of energy. If so, it is hypothesized that there is a good synergy between I4.0 and sustainability, which warrants an integrated approach for implementation. This amalgamation is termed as "Sustainable industry 4.0." Hence, this paper aims to systematically identify and analyze the drivers for this integration. Design/methodology/approach: This paper presents the analysis of 20 drivers identified from literature review for simultaneous deployment of I4.0 and sustainable manufacturing. Interpretive structural modeling (ISM) is used to derive the structural model for analyzing the causal association between drivers. Cross-Impact Matrix Multiplication Applied to Classification (MICMAC) analysis is being performed to group the drivers. Findings: The results showed that the dominant drivers derived are societal pressure and public awareness (D18), government policies on support I4.0 (D12), top management involvement and support (D15) and government promotions and regulations (D16). Also, the MICMAC analysis revealed many driving, dependent, linkage and autonomous drivers. Research limitations/implications: The opinion from experts with combined expertise on I4.0 and sustainability was obtained. The respondent size could be increased in future studies. Practical implications: The study has been done based on inputs from industry practitioners. Managerial and practical implications are presented. ISM shows that the drivers for deploying sustainable I4.0 are highly inter-related. It also reveals the pre-requisites for each level of the drivers. Originality/value: The idea of analyzing the drivers for sustainable I4.0 is the original contribution of the authors. [ABSTRACT FROM AUTHOR]

Purpose -- This study aims to examine the impact of religiosity on fashion knowledge, consumer-perceived value and patronage intention. Design/methodology/approach -- This study applied purposive sampling method. The population size used a minimum number of samples (100) in the WarpPLS analysis. The inferential statistical technique used is structural equation modeling. A tool for analyzing the structural models is the partial least squaremethod. Findings -- Religiosity is a consumer belief in religion, which does not generate fashion knowledge so that high and low religiousness cannot increase or decrease fashion knowledge. Consumer confidence in their religion can increase consumer-perceived value of Muslim fashion products. It causes consumers to behave positively toward future behavioral intentions, that is, the patronage intention. Consumer religiosity is not the cause of patronage intention so that the high or low level of religiousness does not increase or decrease in the willingness of consumers to visit the store (or patronage intention). Fashion knowledge has a positive influence on consumer-perceived value. Consumer knowledge of fashion can increase the patronage of consumer intention toward Muslim fashion products. Fashion knowledge brings the knowledge to consumers in regard to Islamic law that regulates the prohibited and allowed actions, especially in wearing fashion. The high or low level of consumer-perceived value does not provide a cause for increase or decrease in the willingness of consumers to revisit the store (or patronage intention). Originality/value -- With regard to the relationship between religiosity and knowledge, it is found that there are still limited studies and differences in the sectors studied regarding the influence of religiosity and knowledge. To the best of the authors' knowledge, the religiosity variable in influencing consumer-perceived value has not been used in previous studies. Religiosity is associated with consumer-perceived value expressed as originality in this study because the researcher has not found this relationship in the previous studies. Regarding the relationship between religiosity and store patronage intention, it is found that there are still different opinions in the research results on the effect of religiosity and store patronage intention. Concerning the relationship between knowledge and consumer-perceived value, it is found that there are still different opinions in the research results on the effect of knowledge and consumer-perceived value. The authors found no use of the knowledge variable in influencing store patronage intention in previous research studies. Knowledge associated with store patronage intention is expressed as the originality trait in this study because the researcher has not found this relationship in the previous studies. As for the relationship between consumer-perceived value and store patronage intention, it is found that there are still different opinions in the research results of the study regarding the influence of consumer-perceived value and store patronage intention. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this paper is to find the optimal environmental quality criteria for a strategic eco-labeling authority with three objectives (i.e. maximizing the aggregate environmental quality, maximizing the industry profit and maximizing the social welfare). Particularly, the authors investigate how the existence of imperfectly informed consumers affects labeling criteria determination and competition among firms. Design/methodology/approach: A game-theoretic modeling approach was adopted in this paper. A three-stage sequential game was modeled and backward induction was used to solve for a subgame perfect Nash equilibrium. To investigate the impacts of the existence of imperfectly informed consumers, the equilibrium, if all consumers are perfectly informed of the eco-label, was studied as a benchmark. Findings: A more strict eco-labeling criterion improves revenues for both the labeled and unlabeled firms. It is interesting to find that the eco-labeling criteria to maximize industry profits are stricter than the criteria to maximize social welfare. Moreover, when the fraction of imperfectly informed consumers increases, the eco-labeling criteria to maximize aggregate environmental quality or industry profits will be more strict, while the criteria to maximize the social welfare will be looser. Originality/value: The authors analyze the equilibrium strategies for firms against the eco-labeling criteria certified by authority with different objectives. The obtained optimal labeling strategies could provide insightful guidelines for the certifying authority to select the best suitable labeling criteria to achieve its goals. [ABSTRACT FROM AUTHOR]

Purpose The increased focus on sustainability has led firms to incorporate a range of sustainability practices in their products, processes and supply chains. Because these practices are typically difficult to observe, firms often seek an independent verification and adopt voluntary environmental and social standards and eco-labels such as ISO 14000, FSC, USDA Organic or Fairtrade. The purpose of this paper is to study several factors linked to their adoption.Design/methodology/approach Drawing on existing theory, the authors hypothesize that environmental and social standards will be more widely adopted if they are better-governed, less stringent and more favorably covered in the media. The authors collect data on 41 eco-labels from multiple data sources.Findings The authors find that the better-governed labels are more widely adopted, but that more stringent labels within the sample are not less widely adopted. More favorable media coverage is not associated with wider adoption.Research limitations/implications The study focuses on the diffusion of a sample of well-established eco-labels. To establish causal links, longitudinal data on governance, stringency, adoption and media coverage would be needed.Practical implications Managers deciding which eco-label to adopt need not be concerned that a more stringent label will inevitably yield less business value due to the label being less widely adopted. However, they should care whether a label is seen to be well-governed. Managers cannot use the way a label is portrayed in the media as a predictor for adoption.Originality/value Past research has often ignored how characteristics of environmental and social standards impact their diffusion. The work contributes to the growing literature on diffusion of voluntary standards and eco-labels by adding a quantitative and multi-sectoral perspective. [ABSTRACT FROM AUTHOR]

Purpose – To encourage sustainable consumer practices, public policy makers introduce new ecological measures, including mandatory programmes that require companies to provide environmental information about their products, even if the information is not flattering. Few academic studies consider the potential impacts of such mandatory eco-labels on consumer behaviour; the purpose of this paper is to seek to identify conditions in which a generalized eco-label in stores might modify consumers’ purchase choices. Design/methodology/approach – Two quasi-experimental studies (n=333, 126) manipulate environmental information with a simple, traffic light – shaped eco-label. The measures focus on respondents’ choice or purchasing intentions, perceptions of the environmental harmfulness of each product, and individual characteristics (i.e. environmental concern, price sensitivity, familiarity with environmental information about the product category). Findings – The presence of an eco-label influences consumers’ beliefs about products’ environmental harm and thus choice. The effect of perceived harmfulness on choice is moderated by environmental concern and price sensitivity, though combined effects arise for only one of the two product categories tested (dish soap, not yoghurt). With a third product category (paper towels), Study 2 confirms the influence of familiarity with environmental information. Research limitations/implications – Familiarity with environmental information accounts for some differences across product categories, but other factors also come into play. These results must be interpreted carefully due to the use of a fictive eco-label. Originality/value – This paper examines the potential effects of a generalized, mandatory programme. It also addresses the lack of consistent label effectiveness across product categories, with a possible explanation based on perceived familiarity with environmental information. [ABSTRACT FROM AUTHOR]

Purpose -- The purpose of this study was to determine differences in taste-related and bioactive compounds of organically (OR) and conventionally (CONV) cultivated commercially produced strawberries (Fragaria × ananassa Duch.). Addresses the question if the consumers buying OR strawberries are likely to purchase fruits with better taste and richer in bioactive compounds than those buying CONV fruits. Design/methodology/approach -- Only information commonly available to the consumers [cultivar, quality class, product origin (country) and eco-labelling], was considered in selecting experimental material. "Polka" strawberries from 14 farms (7 OR and 7 CONV) from South Estonia were used for analyses. Findings -- No evidence was found that OR strawberries contain more bioactive compounds or have higher soluble solids content and titratable acids ratio (associated with better taste) compared to CONV strawberries. There were significant differences in content of total phenolics, anthocyanins, ascorbic acid, vitamin E, total antioxidant capacity, titratable acids and soluble solids between strawberries from individual farms irrespective of cultivation system. Research limitations/implications -- Our study was limited to strawberry "Polka" and some other cultivars might response differently to production systems. Social implications -- Consumers get information that by choosing an organic product in the marketplace, it is not guaranteed that this product has higher content of bioactive compounds. Originality/value -- Comparative studies of organic and conventional products are preferably performed with products grown at the same location with the same amount of nutrients etc. However, information of production site's microclimate, soil texture or the amount of plant available nutrients is never available to the consumers. Therefore, our consumer-oriented approach might be valuable. Paper type Research paper [ABSTRACT FROM AUTHOR]

Purpose – The purpose of this paper is to determine the extent of greening retail taking place in Indian context and identifies its core groups of green retail practices. Design/methodology/approach – A questionnaire was developed and used to collect data from retailers of green products, and caselets were developed. Findings – Nine core groups of green retail practices are identified – distinctness of green products, promoting sustainable business practices, use of environmental keywords, promotion for awareness, promotional offers for sale, ensuring availability and visibility of green products, approval for environmental claims, environmentally friendly appeal of store and consumer involvement approaches. Research limitations/implications – Findings of the study should be generalised with its limitations; though are useful in understanding greening retail concept. Originality/value – This paper is original in terms of its value addition to the green marketing literature and extends the concept of sustainability to retailing. [ABSTRACT FROM AUTHOR]

Purpose – As sustainability efforts have increased across the apparel and textile industries, consumers are being exposed to an increasing variety of information and label claims. The purpose of this paper is to determine consumer willingness to pay (WTP) for locally produced animal fiber products with organic and alternative labeling schemes, which included eco-friendly, natural and sustainable. Design/methodology/approach – Experimental auctions were used to elicit bids on wool socks from consumers across three Southern US states. Means were computed for the various bids, as well as bid differences before and after definitions. To test for significance, non-parametric Wilcoxon signed-rank tests for matched pairs were performed for all differences investigated. Findings – Consumers indicated higher WTP for all versions over conventional wool socks, with the highest WTP exhibited for organic. WTP for organic versions further increased after definitions were provided. Natural and eco-friendly versions had larger premiums than sustainable, but this difference disappeared after definition. Research limitations/implications – The experimental setting brings the results closer to actual consumer behavior, but eliminated many additional variables that consumers consider. Practical implications – The results of this paper indicate that policy makers should consider definitions and certification for claims besides organic to potentially benefit wool producers. Originality/value – This research provides consumer WTP comparisons for a variety of labeling terms currently appearing on wool apparel products. Uncovering this information provides greater understanding of consumer WTP for wool with such attributes, especially after definitions are presented. [ABSTRACT FROM AUTHOR]

Purpose – The purpose of this paper is to explore the degree of consumer interest in an eco-labeling program for the Ontario wine industry and determine whether there is a willingness-to-pay a premium for eco-labeled Ontario wines. Design/methodology/approach – The study was a quantitative survey of 401 wine consumers in Ontario, collected at Liquor Control Board of Ontario (LCBO) retail stores and winery retail stores. Results were analyzed using quantitative non-parametric statistical analyses. Findings – It was revealed that while most Ontario wine consumers do not presently purchase eco-labeled wine regularly, the majority (90 per cent) are at least somewhat interested in purchasing eco-labeled wine and that the majority would be willing to pay a premium of $0.51 or more (65 per cent). Consumers also indicated a preference for a seal of approval style label with multiple levels that contained a website from which they could obtain detailed information on certification. Practical implications – These results provide valuable insights into wine consumers' purchasing behaviours and purchasing preferences with regards to environmentally friendly products. This information can be useful to those involved in implementing the Ontario wine industry's sustainability initiative, Sustainable Winemaking Ontario (SWO), and to wineries and winegrowers who are interested in promoting their actions taken to improve sustainability. Originality/value – There is presently no published research investigating the potential role for an eco-labeling and certification program for the Ontario wine industry, or any other Canadian wine industry. There is also a limited research on willingness-to-pay within the food and beverage sector. [ABSTRACT FROM AUTHOR]

Purpose - The purpose of this paper is to develop and apply a framework for understanding consumer responses to ecolabelling. Design/methodology/approach - From a consumer perspective, ecolabels are tools for supporting decision making with regard to environmentally significant products. The paper proposes an adoption of innovation framework for understanding consumer responses. The framework is applied in a mall-intercept survey of the early adoption of a new ecolabel, the MSC label for sustainable fishery, in Denmark. Findings - Early adopters of a new ecolabel mostly employ a high effort adoption process. Starting the adoption process depends on both motivation (intention to buy sustainable fish products) and ability (issue-relevant knowledge). Whether and how quickly the consumer completes the adoption depends on his or her motivation, past experience with using ecolabels, and trust in the endorsing organisation. Research limitations/implications - Environmental and product-related factors did not differ between respondents. Hence, a complete account of the importance of these factors for the adoption and (especially) diffusion of the label is not provided. Practical implications - Consumers scoring highly on both issue-relevant knowledge and motivation are the most likely innovators and early adopters. Their high level of expertise means that they do not need a lot of explanation for understanding the label and its self-relevance and their strong motivation means that they will search for more if they need it (and if it is not too difficult to get). Originality/value - The paper makes both a conceptual and an empirical contribution, which are of value both to practitioners (ecolabel promoters and users) and to research on ecolabel effectiveness. [ABSTRACT FROM AUTHOR]

Purpose - The purpose of this paper is to examine the extent to which consumers in Melbourne understand recycling information on packaging labels and their resulting recycling behaviour. Design/methodology/approach - Mixed research methods were used in the study (qualitative and quantitative approaches) in the form of randomly distributed surveys and structured face-to-face interviews. Both methods were administered with consumers from three demographically different areas in the metropolitan Melbourne (Australia) region. The software program SPSS was used to analyze some of the results. Findings - The research shows that despite good intentions, consumers' understanding of packaging materials and labelling for common products, and therefore resulting sorting behaviour, is often very poor. The confusion surrounding current labelling and recycling schemes can be attributed to incorrect labelling and system complexity combined with a lack of consumer understanding and care. Practical implications - Correct sorting of recyclable and non-recyclable packaging means materials finish in the correct waste stream and recyclable materials have the opportunity to be reprocessed and eventually reused, saving raw materials as well as reducing other environmental impacts. If consumers do not correctly sort materials, recyclable packaging will go to landfill and non-recyclable materials will contaminate the recycling stream. Social implications - The results of the research, when completed, could be used to design more effective labelling schemes for packaging to inform consumers about its recyclability. The social benefits potentially include increased diversion of recyclable materials from the waste stream and reduced costs of both recycling and waste disposal. Originality/value - There has been very little research undertaken on the role and adequacy of labelling in driving consumer-recycling behaviour, and therefore this paper fills that gap. The results in the paper may be used to further enhance environmental package labelling through policy development or commercial applications. [ABSTRACT FROM AUTHOR]

Purpose ? Despite research studies indicating strong support for labelling information, uncertainty remains with respect to how labels influence consumers. This paper attempts to empirically investigate how consumers who differ in terms of environmentalism respond to labels. Design/methodology/approach ? The data were collected on an Australian sample using a structured questionnaire administered on the phone using quantum research (CATI) data collection services. A total of 155 questionnaires were completed and used for data analysis. The data were analysed using both descriptive measures and correlations between variables. Findings ? There appears to be a proportion of consumers that find product labels hard to understand. The research found that there are consumers who will buy green products even if they are lower in quality in comparison to alternative products, but would look for environmental information on labels. With respect to price sensitive green consumers, there appears to be a relationship between price sensitivity and ?always? reading labels as well as indicating that there is ?sufficient? information on product labels to make informed purchase decisions. Research limitations/implications ? It was beyond the scope of the research to account for some of the utilitarian approaches to interpretation or in-depth comprehension of label information. The sample size of 155, although selected using a probability method, may, to some extent, limit the overall accuracy of the results. Practical implications ? The research offers some important information on different green consumer segments that would alert managers on how best to position environmental labels. Findings such as ?Satisfied with labels? correlates with ?Labels are accurate?, which suggests that businesses need to provide a clear, accurate and easily legible label design to encourage satisfaction with the accuracy of content and the communication aspects of a label. Originality/value ? The paper contributes to better understanding of green customers purchase intentions and the usefulness of ecological product labels. It offers some insights and assistance to businesses in planning their green product/labelling strategies. [ABSTRACT FROM AUTHOR]

Purpose - The purpose of this article is to determine the relative importance of the ecological attribute when other attributes referring to the functional performance of a brand are taken into account, and check the effectiveness of environmental labels. Design/methodology/approach - The paper establishes an experiment in which 352 women responsible for the household shopping are exposed to different levels of environmental information. The study analyses the effect said information has on product attitude and purchase intention. In order to transmit the information, a leaflet specifically designed for the research was used. Findings - This study confirms the presence of a positive effect of environmental associations on brand attitude, though this effect is smaller than that of other functional attributes. It also demonstrates that using independent environmental certifications strengthens beliefs in the product's ecological performance. Research limitations/implications - The use of washing powder can limit the feasibility of extrapolation of the results to other products. Therefore, a replication in other product categories is necessary/advisable. Practical implications - In the light of the results, using environmental associations certified by independent bodies is recommended. This would help improve both brand attitude and brand equity. Originality/value - This paper increases the knowledge about the precise commercial usefulness of environmental associations in relation with other attributes. [ABSTRACT FROM AUTHOR]

Presents several studies on environmental management and health. Use of field screening method for toxic chemicals and wastes, by E.N. Koglin and E.J. Poziomek; Implementation of environmental product-labelling campaigns in Europe, by D.J. Benz; Role of human factors in clean-room contamination, by H.D. Fitch.