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Purpose: The involvement of wear, friction and lubrication in engineering systems and industrial applications makes it imperative to study the various aspects of tribology in relation with advanced technologies and concepts. The concept of Industry 4.0 and its implementation further faces a lot of barriers, particularly in developing economies. Real-time and reliable data is an important enabler for the implementation of the concept of Industry 4.0. For availability of reliable and real-time data about various tribological systems is crucial in applying the various concepts of Industry 4.0. This paper aims to attempt to highlight the role of sensors related to friction, wear and lubrication in implementing Industry 4.0 in various tribology-related industries and equipment. Design/methodology/approach: A through literature review has been done to study the interrelationships between the availability of tribology-related data and implementation of Industry 4.0 are also discussed. Relevant and recent research papers from prominent databases have been included. A detailed overview about the various types of sensors used in generating tribological data is also presented. Some studies related to the application of machine learning and artificial intelligence (AI) are also included in the paper. A discussion on fault diagnosis and cyber physical systems in connection with tribology has also been included. Findings: Industry 4.0 and tribology are interconnected through various means and the various pillars of Industry 4.0 such as big data, AI can effectively be implemented in various tribological systems. Data is an important parameter in the effective application of concepts of Industry 4.0 in the tribological environment. Sensors have a vital role to play in the implementation of Industry 4.0 in tribological systems. Determining the machine health, carrying out maintenance in off-shore and remote mechanical systems is possible by applying online-real-time data acquisition. Originality/value: The paper tries to relate the pillars of Industry 4.0 with various aspects of tribology. The paper is a first of its kind wherein the interdisciplinary field of tribology has been linked with Industry 4.0. The paper also highlights the role of sensors in generating tribological data related to the critical parameters, such as wear rate, coefficient of friction, surface roughness which is critical in implementing the various pillars of Industry 4.0. [ABSTRACT FROM AUTHOR]

Purpose: This study aims to predict artificial intelligence (AI) technology development and the impact of AI utilization activity on companies, to identify AI strategies dealing with the broad innovation activity of AI, and to construct the strategic decision-making framework of AI strategies for a small- and medium-sized enterprise (hereafter SME), to improve strategic decision-making practices of AI strategy in SMEs. Design/methodology/approach: This study used the multiple methods on the design of two data collection stages. The first stage is an expertise-based approach. It organized the three groups of expert panels and conducted the Delphi survey on them in combination with the brainstorming of technology, innovation and strategy in the fourth industrial revolution. The second stage is in the complement approach of expertise-based results. It used the literature review to involve the analysis of academic and practical papers, reports and audio materials relating to technology development, innovation types and strategies of AI. Additionally, it organized the four semi-structured interviews. Finally, this study used the mind-map and decision tree to conduct each analysis and synthesize each analytical result. Findings: This study identifies the precondition and four paths of AI technological development classifying into specialized AI, AI convergence with other technologies, general AI and AI control methods. It captures the impact of non- and technological innovation through AI on companies. Second, it identifies and classifies the six types of AI strategy: the bystander, capability-building, capability-holding, management-enhancing, market-enhancing and new-market-creating strategy. By using the decision tree, it constructs the strategic decision-making framework containing six AI strategies. Actionable points, strategic priorities and relevant instruments are suggested. Research limitations/implications: The strategic decision-making framework covering from AI technology development to utilization in a SME can help understand the strategic behaviours in SMEs. The typology of six AI strategies implies the broad innovation behaviours in SMEs. It can lead to further research to understand the pattern of strategic and innovation behaviour on AI. Practical implications: This practical study can help executives, managers and engineers in SMEs to develop their strategic practices through the strategic decision framework and six AI strategies. Originality/value: This practical study elicits the six types of AI strategy and constructs the strategic decision-making framework of six AI strategies from AI technology development to utilization. It can contribute to improving the practices of strategic decision-making in SMEs. [ABSTRACT FROM AUTHOR]

Purpose: Artificial intelligence (AI) is currently having a dramatic impact on marketing. Future manifestations of AI are expected to bring even greater change, possibly ushering in the realization of the fourth industrial revolution. In accord with such expectations, this paper aims to examine AI's current and potential impact on prominent service theories as related to the service encounter. Design/methodology/approach: This paper reviews dominant service theories and their relevance to AI within the service encounter. Findings: In doing so, this paper presents an integrated definition of service AI and identifies the theoretical upheaval it creates, triggering a plethora of key research opportunities. Originality/value: Although scholars and practitioners are gaining a deeper understanding of AI and its role in services, this paper highlights that much is left to be explored. Therefore, service AI may require substantial modifications to existing theories or entirely new theories. [ABSTRACT FROM AUTHOR]