14 results on '"Veloutsou, Cleopatra"'
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2. A taxonomy of measures for consumer‐based brand equity: drawing on the views of managers in Europe
3. Loyalty and or disloyalty to a search engine: the case of young Millennials
4. Editorial
5. Gender differences in supermarket choice : An expositional analysis in the presence of ignorance using CaRBS
6. A cross‐industry comparison of customer satisfaction
7. Consultation and reliability of information sources pertaining to university selection : Some questions answered?
8. Measuring transaction‐specific satisfaction in services : Are the measures transferable across cultures?
9. Measuring customer satisfaction in the fast food industry: a cross‐national approach
10. Own labels choice criteria and perceived characteristics in Greece and Scotland: factors influencing the willingness to buy
11. University selection: information requirements and importance
12. Editorial
13. Editorial
14. The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management
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