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Your search keyword '"Transactional analysis -- Usage"' showing total 5 results
Start Over Descriptor "Transactional analysis -- Usage" Publisher emerald group publishing, ltd.
5 results on '"Transactional analysis -- Usage"'

1. Creating community: the task of leadership

Author

Hay, Julie

Subjects
Leadership -- Models, Transactional analysis -- Usage, Human resource management -- Methods, Business, Business, general
Abstract

Leadership in organizations should recognize that organizations are communities composed of several individuals with various personalities and needs. Leadership styles must be adapted to the needs of the individuals as well as the needs and goals of the organization. Several leadership styles can be adopted from models based on transactional analysis.

Published
1993

3. Successful B2B customer database management

Author

Zahay, Debra

Subjects
Business-to-business market -- Analysis, Customer relationship management -- Analysis, Transactional analysis -- Usage, Business to business market, Customer relationship management, Advertising, marketing and public relations, Business, Business, general
Abstract

A combination of the qualitative and quantitative approaches is employed to study the ways that can lead to successful management of customer database in the business-to-business (B2B) firms. The companies that focus on the discussed practice is shown to also keep a check on their overall strategy and quality standard for better growth.

Published
2008

4. The role of cyber-intermediaries: a framework based on transaction cost analysis, agency, relationship marketing and social exchange theories

Author

Xueming Luo and Donthu, Naveen

Subjects
Business-to-business market -- Analysis, Social exchange -- Analysis, Transactional analysis -- Usage, Business to business market, Advertising, marketing and public relations, Business, Business, general
Abstract

A framework based on the factors including transaction cost analysis, agency, relationship marketing and social exchange theories is employed to explain the significance of cyber-intermediaries. These cyber-intermediaries are shown to be extremely beneficial for the producers, as well as the consumers.

Published
2007

5. The transaction-relational continuum: conceptually elegant but empirically denied

Author

Palmer, Roger

Subjects
Business-to-business market -- Analysis, Business-to-business market -- Case studies, Transactional analysis -- Usage, Business to business market, Advertising, marketing and public relations, Business, Business, general
Abstract

The article presents a case-study, which is used to explain the various ways in which the phenomenon of relationship marketing has changed over a period of years. Several transaction-relational continuum models are also employed, which shows that the process of relationship marketing is nothing but a tactical implementation of strategies.

Published
2007

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