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Introduction In our first article of this two-part paper, we argued that to develop and nurture simultaneously today's and tomorrow's competitive advantages, grounded in innovation, firms increasingly rely on 'corporate [...]

A study examining the impact of creative industries in New Zealand on design education in the country is presented. If the recent changes in design education are any indication, these creative industries are likely to bring economic, social and entrepreneurial changes in the country.

This is the second of three articles by Bolko von Oetinger on the topic of innovation. The ideas are drawn from the author's experience and from A Passion for Ideas, [...]

For business leaders, innovation is a constant concern. Innovation fuels growth and there is no strategy without it. Over their careers, chief executive officers usually collect a lot of experience [...]

The art and discipline of business creativity is compared to playing jazz music. Although music sheets can be relied on to produce jazz music, jamming presents a better way to perform jazz as it encourages improvisation. In business, improvisation can be used in planning strategies, whose aim is to provide value to creativity in business. The strategic process also helps in perceiving unforeseen and potentially incomprehensible events with detail and resolution. However, the process must meet three criteria to be effective, including a broad user interface, a new managerial mindset, and a way of blending knowledge management and creativity management. An effective system for managing creativity must be established since a creativity system represents the realization of insights and the development of knowledge that lead to creative products, services, processes and, ultimately, value., 'Improvisation is probably one of the two or three cardinal skills for businesses to learn in the future, and the process of improvisation must underlie how organizations formulate strategy going [...]

Creativity is an important marketing tool that allows a firm to maintain its competitive advantage by not becoming predictable. Adaptive and innovative creativity are the two types of problem-solving creativity. The former involves working within a given framework to make things better while the latter involves disrupting the status quo and doing things in a different, improved manner. The Japanese are stronger at adaptive creativity while Americans are better at innovative creativity.

Introduction With the accelerating dynamics of competition the key to competitiveness no longer lies in employing strategies which have been successful in the past or in emulating strategies of successful [...]

A number of companies known for their skill in nurturing innovation have proven that carefully managed conflict between departments can lead to a highly positive form of creative tension that aids organizational learning. At Motorola and Intel, known for their ability to produce a constant stream of innovative breakthroughs, internal conflict is encouraged since it is considered to be an essential factor in maintaining competitiveness. The same is true of Ford Motors and British Airways, both of which have have undergone dramatic transformations after senior management allowed high levels of contentiousness to build up as part of an overall strategy to force the workforce out of their complacency. Perhaps the best example of the importance of orchestrated conflict can be found among Japanese companies. In most cases, their ability to innovate is directly related to their skill in channeling creative conflict into productive breakthroughs.

Several surveys are conducted to explain the impact of the different elements and activities of the value chain on the quality and innovation of a product. The analysis shows that while product quality is influenced by marketing, production and procurement, the innovation of the product is influenced only by procurement and research and development.

Several experimental studies are created to determine whether the design creativity acts as a static or dynamic capability in the industry. The results of the analysis prove that the design creativity acts is a static capability and hence the firms need to take in people who are creative by nature.

A study uses samples and two service contexts to investigate whether consumers discern innovations in service elements, and to examine the underlying dimensions in it. Analysis reveals that consumers are capable of discerning novelties integrated in service elements, highlighting the seven dimensions of administration, interior facilities, exterior facilities, employees, service core, technology, and responsiveness in the 32-item scale of novelties.

The introduction of Zero-Gravity Thinkers into the company teams by leaders to encourage innovative problem solving is discussed.

According to the managers and academics of the business world, consumer marketing, internet marketing, management qualifications and organizational innovation are some of the latest topics of discussion in the area of strategic management.

Innovation has a direct impact on the competitive advantage and leadership position of a company. The role of employees' freedom to explore and how it influences a company's innovation level and productivity increase is discussed.