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PurposeThis article outlines the longitudinal consequences for men who participated in the work‐sharing couples study which was a Norwegian, experimental research project in the early 1970s. The aim of the original project was to promote gender equality and a better work/life balance in families; the design involved both spouses working part‐time and sharing childcare and housework. This paper aims to present the results of a longitudinal follow‐up study of the participants in the work‐sharing couples study. In this paper the work‐sharing men's part‐time adaptations and the impact of the work‐sharing arrangement on their careers is the main focus.Design/methodology/approachThe original project had a small scale, interventionist design based on couples working part‐time and sharing childcare and housework; effects were documented by questionnaires and time diaries. In the follow‐up study 30 years later, retrospective life‐course couple interviews with the original participants were used. The current paper is based on an analysis of the couple interviews with a particular focus on the men's careers.FindingsObtaining part‐time work was not difficult, and working part‐time was mostly uncomplicated for the men. Neither did their working part time for a substantial amount of time have negative career effects, and they were rather successful professionally. Their experiences as work sharers were mainly positively valued at their workplaces as adding to managerial skills. For those who did not have a managerial career, this was due to personal choice rather than any negative effect of working part‐time.Practical implicationsChanging men's adaptations to work and care is high on the agenda in family research as well as in policy making and the findings from this study contributes to new knowledge which is of interest in research as well as policy making.Originality/valueThe original project was unique internationally, and so is the longitudinal follow‐up of this experiment. The work‐sharing men's part‐time adaptations and the longitudinal impact on their careers provide new and contra‐intuitive insights into the question of men, work and family.

PurposeThe purpose of this paper is to outline the background as well as methodological and epistemological aspects to, and the effects of, a follow‐up study 30 years later of the work‐sharing couples project, which is a Norwegian, experimental research project in the early 1970s. The aim of the project is to promote gender equality and a better work/life balance in families. In this paper the variation in work‐sharing and post work‐sharing trajectories over the life‐course is explored, mainly focusing on the impact of the work‐sharing arrangement on the couples' relations, their work/life balance and the well‐being of participants, the core objectives of the original project.Design/methodology/approachThe original project has a small scale, interventionist design based on couples working part‐time and sharing childcare and housework; effects on family life and gender equality are documented by questionnaires and time diaries. In the follow‐up study, retrospective life‐course couple interviews with the original participants are used.FindingsRevisiting the original project produced new insights into, the subversive and radical use of sex‐role theory in early Norwegian family sociology as an instrument of changing gender relations. In the follow‐up study, the high level of participation and the long duration of the arrangement would seem to qualify for a heightened level of expectation as to the effects of the experiment on the participants' lives. A high proportion of the couples are still married, and the work‐sharing arrangement has been regarded by the majority of participants to have had a positive impact on their marital relation, work/life balance and well‐being.Practical implicationsInsights gained from revisiting this project may prove fruitful when confronting contemporary dilemmas of work/life balance, as well as demographic and environmental challenges.Originality/valueThe original project is unique internationally owing to its theoretically subversive, interventionist design and reformatory ambition. The longitudinal follow‐up of the experiment is also unique in family research, and of great value for researchers into gender equality and the family.