1. ITV4 re-loads for next assault
- Author
-
Thomas, Liz and Rogers, Jon
- Subjects
ITV PLC -- Growth ,ITV PLC -- Planning ,ITV PLC -- Officials and employees ,Television broadcasting industry -- Growth ,Television broadcasting industry -- Planning ,Television broadcasting industry -- Officials and employees ,Television programs -- Planning ,Television programs -- Target marketing ,Television viewers -- Target marketing ,Television viewers -- Demographic aspects ,Company growth ,Company business planning ,Business ,Mass communications - Abstract
ITV4 was given more funding by parent company ITV, and is expected to further grow with the expanded 24-hour slot. ITV4 channel editor Dave Fewings is leading the growth of the channel and in establishing identity and faces for the channel. Other significant information and views on the expansion of ITV4, are also presented.
- Published
- 2008