13 results on '"Atuahene-Gima, Kwaku"'
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2. Marketing's lateral influence strategies and new product team comprehension in high-tech companies: A cross-national investigation
3. The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures
4. Marketing’s influence tactics in new product development: a study of high technology firms in China
5. The effect of sales force adoption on new product selling performance
6. Inward technology licensing as an alternative to internal R&D in new product development: A conceptual framework
7. Determinants of inward technology licensing intentions: An empirical analysis of Australian engineering firms
8. Adoption of new products by the sales force: The construct, research propositions, and managerial implications
9. An exploratory analysis of the impact of market orientation on new product performance a contingency approach
10. Differential potency of factors affecting innovation performance in manufacturing and services firms in Australia
11. Market orientation and innovation
12. Buying technology for product development in smaller firms
13. Involving organizational buyers in new product development
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