1. Values of farmers – Evidence from Germany
- Author
-
Xiaohua Yu, Viktoria Graskemper, and Jan-Henning Feil
- Subjects
2. Zero hunger ,Sociology and Political Science ,business.industry ,05 social sciences ,Geography, Planning and Development ,0507 social and economic geography ,Sample (statistics) ,15. Life on land ,Development ,Diversification (marketing strategy) ,Agricultural economics ,Value theory ,Agriculture ,0502 economics and business ,Value (economics) ,Openness to experience ,Agricultural policy ,Business ,Agricultural productivity ,050703 geography ,050203 business & management - Abstract
Against the background of fundamentally changing political and social requirements of agricultural production, the requirement profile of farmers has changed. The future of agriculture is widely discussed. To prepare a ground for future debates and policy programme design, it is essential to obtain an understanding of which values underlie the behaviour of farmers. This paper applies Schwartz's value theory to a large quantitative survey (N = 787) of German farmers. In addition to the overall value portrait, different value portraits within the sample of farmers are analysed. Farmers of the sample first and foremost prioritise self-transcendence values followed by openness to change. Conservation and self-enhancement are ranked to be less important within the value priorities of farmers. Furthermore, three different value portraits are identifiable within the sample. These groups differ significantly in their risk attitude and involvement in structural diversification. Implications for agricultural policy design and agricultural management are derived from the results.
- Published
- 2022