1. The retail site location decision process using GIS and the analytical hierarchy process
- Author
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Roig Tierno, Honorat, Baviera Puig, Maria Amparo, Buitrago Vera, Juan Manuel, and Mas Verdú, Francisco
- Subjects
ECONOMIA APLICADA ,Geographic information system ,Operations research ,Process (engineering) ,Kernel density ,Geography, Planning and Development ,Analytic hierarchy process ,Retail site location ,Competition (economics) ,Site location ,Marketing ,General Environmental Science ,Retail sector ,business.industry ,Success factors ,Forestry ,Geographic information systems ,Geodemand ,ECONOMIA, SOCIOLOGIA Y POLITICA AGRARIA ,Geography ,Geocompetition ,Tourism, Leisure and Hospitality Management ,Analytical hierarchy process (AHP) ,Decision process ,business - Abstract
[EN] The opening of a new establishment is a critical factor for firms in the retail sector because the decision carries with it a series of very serious financial and corporate image risks. This paper presents the development of a methodology for the process of selecting a retail site location that combines geographic information systems (GIS) and the analytical hierarchy process (AHP). The AHP methodology shows that the success factors for a supermarket are related to its location and competition. The proposed retail site location decision process was applied to the opening of a new supermarket in the Spanish city of Murcia., The authors would like to thank the Consum-Universitat Politècnica de València Chair (Cátedra) for its collaboration in this study
- Published
- 2013
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