8 results on '"Mena, Jeannette A."'
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2. Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
3. A resource-based view of stakeholder marketing
4. The Role of Marketing Channels in Supply Chain Management
5. The Retailing Literature as a Basis for Franchising Research: Using Intellectual Structure to Advance Theory
6. The Structure of Sustainability Research in Marketing, 1958-2008: A Basis for Future Research Opportunities
7. Firm-Specific Assets, Multinationality, and Financial Performance: A Meta-Analytic Review and Theoretical Integration
8. Firm-Specific Assets, Multinationality, and Financial Performance: A Meta-Analytic Review and Theoretical Integration
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