1. Myths, the Bible, and Romanticism as ingredients of political narratives in the Finns Party election video
- Author
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Jari Martikainen, Inari Sakki, Academic Disciplines of the Faculty of Social Sciences, Faculty Common Matters (Faculty of Social Sciences), Everyday thinking and arguing, and Doctoral Programme in Social Sciences
- Subjects
Cultural Studies ,Politics ,5142 Social policy ,Aesthetics ,Communication ,Discourse analysis ,Rhetorical device ,Semiotics ,Political communication ,Narrative ,Sociology ,Mythology ,Multimodality - Abstract
This research set out to examine how ancient myths, Bible stories, and romantic visual imagery were used as discursive devices in the populist communication of the 2019 Finns Party election video. This study draws from systematic functional multimodal discourse analysis and its concepts of intersemiotic texture, co-contextualization, and re-contextualization to examine how different semiotic resources work together in the video. The multimodal analysis demonstrated the aforementioned resources served as a means of constructing a palingenetic myth, intertwining mythical resources with current social and political circumstances in Finland. Together, the verbal, visual, and sonic modalities as well as the mythical, biblical, and artistic rhetorical devices constructed multimodal political communication that was capable of appealing to emotions, constructing collective identities, and mobilizing people.
- Published
- 2021
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