The distribution of elements in soil is affected by various natural processes, and therefore, it is essential that exploration geochemists are able to recognize whether an elemental concentration is related to mineralization or other processes. This research aimed to recognize the elemental distribution and its controlling factors around the Zhaojikou Pb–Zn ore deposit, SE China, via fractal and compositional data analysis. Firstly, histograms over the raw data and log-ratio transformations were used to check whether the concentration data followed a normal distribution or not. The concentration distribution maps of elements were then generated via spretrum–area fractal plot to show the spatial relationships. Afterward, the inter-relationships among different elements were studied through robust principal component analysis based on compositional data theory. The factors controlling the distribution of elements were discussed and geochemical indices were proposed for future exploration. Finally, a comprehensive anomaly map was generated to show important prospecting areas. Results showed how the interpretation of distributions of elements was enhanced due to the application of data log-ratio transformation in univariate and multivariate analysis compared to the use of raw data. The histograms based on isometric log-ratio performed best among the three log-ratio transformations. The concentration distribution maps showed three anomalous areas at the surface. It clearly allowed identifying the relationships between the elements and their possible source patterns. Area I with anomalous assemblage of Pb–Zn–Ag–Cu–Cd corresponded to the current known ore deposits, while Area II with anomalous assemblage of Pb–Zn–Ag–Cu–Cd may indicate the occurrence of new potential base metal (Pb–Zn) ore bodies, and Area III with anomalous assemblage of W–As–Sb may indicate the occurrence of new potential Au mineralization/ore occurences. The robust biplot of PCA shows that the distributions of elements of interest were generally controlled by three geological processes: Pb–Zn ore-forming process, Au mineralization and weathering. Lead, Zn, Ag, Cu, and Cd, were affected mainly by Pb–Zn ore-forming processes; W, Sb, and As were affected mainly by Au mineralization, whereas Al2O3, K2O, Rb, Ba, Sr, Na2O, CaO, MgO, and SiO2 were affected to a greater extent by weathering processes. Sulphur, a mineralizing agent, was controlled by the ore-forming processes, being affected greatly by weathering. Finally, we proposed Pb > 160 ppm, Zn > 120 ppm, Ag > 193 ppb, Cu > 50 ppm, Cd > 210 ppb, W > 5 ppm, As > 25 ppm, Sb > 3.5 ppm, and S > 120 ppm as geochemical indices based on concentration-area fractal model analysis for future surficial geochemical prospecting in the Zhaojikou District.