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Large body of evidence suggests that two processes influence attitudes formation, implicit and explicit. On a sample of 70 heterosexual students of Belgrade University, several implicit and explicit measures were collected in order to assess attitudes towards homosexuality. To asses implicit processes Implicit Association Test (IAT) and Affective Priming (AP) were used, while Homophobic Attitude Scale (HAS), and Connotative differential (CD) were used as explicit measures. IAT and AP were based on the same stimuli. SEM-model was designed to investigate the influence of implicit latent factors on the explicit latent factor of the attitude. The model had excellent fit:□2(32) = 32.11, p = 0.46; RMSEA = 0.007 (90% CI RMSEA 0.0–0.089), SRMR = 0.071, and CFI = 0.99. Analyses suggest that IAT latent factor influences negative explicit attitude. Results revealed that latent AP factor interpreted as arousal on heterosexual stimuli, does not correlate neither with IAT nor explicit attitude. Theoretical and methodological ramifications of the results are discussed.