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This paper examines the current state of research on well-being from tourism from the lens of positive psychology. A systematic review of 82 peer-reviewed articles published in English-language tourism journals indicate that tourist well-being is predominantly examined as a consequence of travel, rather than linked to tourism marketing and management. This study presents a conceptual framework of the antecedents, episodes and consequences of tourist well-being. Practically, results suggest strategies on how well-being can be used to generate better outcomes for tourism marketers and managers. By mapping what is known in the intersection between positive psychology and tourist well-being, this study identifies existing gaps and opportunities for future research in this area. • This paper has shown that the platform of tourism scholarship that directly explores tourist well-being is not well established; • This paper contributes a conceptual framework on the antecedents, episodes and consequences of tourist well-being; and • This paper suggests practical strategies on how well-being can be used to generate better outcomes for tourism marketers and managers. [ABSTRACT FROM AUTHOR]