1. Effect of Internet Book Reviews on Purchase intention: A Focus Group Study.
- Author
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Lin, Tom M. Y., Luarn, Pin, and Yun Kuei Huang
- Subjects
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BOOK reviewing , *INTERNET bookstores , *CONSUMERS , *PURCHASING , *LIBRARIANS , *PERIODICALS , *COLLECTION development in libraries , *BOOK selection , *LIBRARIES - Abstract
The article presents information on the characteristics of Internet book reviews and its effects on consumer purchase intentions. This offers internet bookstores with a reference for managing their book reviews. They can also assist the librarians in collection development and book circulation promotion. Internet book reviews not only assist consumers in their book purchasing decisions by providing useful information, but they also provide important information for librarians choosing books. Recent research on book reviews indicated that the general reading public often considers certain professional book review magazines to be important reference sources in making book selections. The majority of reviews were written either by professionals hired by book publishers or by professional book reviewers proactively publishing their reviews in the media. Not only do book reviews need to explain the important concepts in a book but they also need to criticize it. Additionally, librarians could reference the results to assist their borrowers to manage and utilize internet commentaries and internet word-of-mouth communications.
- Published
- 2005
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