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This article examines a contemporary articulation of lesbian, gay, bisexual, and transgender (LGBT) activism, LGBT youth outreach, as a historically contextual moment. By way of a cultural-economic examination, this study explores the identities constructed by both producers and consumers of an LGBT activist campaign. The cultural-economic model (CEM; Curtin & Gaither, 2005) provides a critical theoretical framework to examine public relations, activism, and social movements. [ABSTRACT FROM AUTHOR]

Abstract: This paper is based on the belief that online activism is essential for understanding the role and potential of public relations in modern campaigns. In relation to the issue of gender violence against women in football, analyzed and compared are the responses of two official, resource-rich organisations – the National Rugby League (NRL) and Australian Football League (AFL) – and an unofficial, resource-poor fan advocacy group, called Football Fans against Sexual Assault (FFASA). In cooperation and conflict with the leagues, FFASA positioned itself in the market place, taking the widely unoccupied niche of “fan advocacy”—different from “expert advocacy” or “player advocacy”. The article discusses in more detail the major strategy of the group, the Purple Armband Games, which carries many elements of cutting-edge public relations such as advocacy as third-party endorsement; “fan activism” as empowering of “expert advocacy”; “symbolic outsourcing” of participants by facilitating their mode of engagement, the “emblematic richness” of the purple armband symbol, the “oneness” of which overcomes any confrontational dualism. [Copyright &y& Elsevier]

Abstract: South Africa has undergone one of the most drastic political changes of the late 20th century. Its 45-year tradition of public relations practice and education allows for the study of change on practice. Results indicate public relations becomes more important and strategic during times of change, and while affecting change it is also affected by change. Practitioners felt they made an important contribution to social upliftment and black economic empowerment. The more democratic political environment forced practitioners to be more aware of important political constituencies, particularly community and grassroots publics who hold high symbolic value. Cross-cultural communication became more important but also problematic. [Copyright &y& Elsevier]