1. A Project Management, Communication, and Language Contribution to Enhancing Higher Education Internships.
- Author
-
Marques, S. and Estima, A.
- Subjects
PROJECT management ,INTERNSHIP programs ,HIGHER education ,LANGUAGE & languages ,NEUROLINGUISTICS - Abstract
There is a natural, but underexplored, fit between internships management and project management. Building on the rational that project management can enhance the efficiency and effectiveness of higher education internships, this study argues that the benefits of internships are only fulfilled if initiation, planning, execution, and monitoring processes are developed in true dialogue and articulation between HEIs and host institutions. The increase of non-linear learning pathways and the shift from curricula and qualifications into skills demand new languages, more clarity, and a shared vision between HEIs and employers. With a focus on marketing internships, this article examines the need and relevance of building a common skills-based language, internally, within HEIs, and externally, with employers. Through an exploratory case study this work examines a specific HEI with increasing complexity, scale and diversity of marketing courses, training levels, students´ profiles and host institutions, placing language at the centre of internship management, reducing ambiguities and confusion. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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