1. Women's activism as public relations in a patriarchal society: The case of Kuwait.
- Author
-
Dashti, Ali A., Gaither, T. Kenn, Al-Kandari, Ali, Murad, Husain A., Almutari, Talal M., and Alqahtani, Rawan
- Subjects
- *
ACTIVISM , *PUBLIC relations , *WOMEN'S rights , *FEMINISM , *POLITICAL rights , *MUSLIM women , *LABOR movement - Abstract
This paper addresses an important era of women's activism in Kuwait. In the 1950s, when the government recognized women's rights for education, the wave to obtain other civil rights clashed with culture, tradition and religion which became serious obstacles facing women in their struggle for basic rights. This historical study focuses on the establishment of two women's organizations -- the Arab Women's Development Society in December 1962 and the Kuwait Women's Cultural and Social Society in February 1963. To sway the negative image of women in a patriarchal society, women used activism as a public relations tool to achieve their social, civil and political rights. The study uses cultural-economic model (CEM) to illustrate how activism and public relations were articulated as synonymous to foster women's rights in Kuwait. Archived documents and content analysis of media content published in the 1960s reveal that activism played a vital role as a public relations strategy and that social activism was more effective than political activism. The study highlights the implications of culture within the context of both public relations and activism. • Study adopts the cultural-economic model of public relations to analyze activism in the womens rights movement of Kuwait. • Content analysis of newspapers and magazines suggests public relations and activism were synonymous to the women's rights movement in Kuwait. • Women's activism for social rights was more emancipatory than for political rights in an Islamic society such as Kuwait. • Study provides insight into public relations, activism and the Middle East. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF