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Abstract: Although health warnings associated with asbestos were first documented in 1898, by 2020 there are expected to be 60,000 deaths associated with asbestos in Australia. This paper examines how Australia''s dominant asbestos producer''s used public relations to limit media coverage and influence government policy related to its asbestos liabilities. It then traces the company''s failures to manage the resulting crisis when external stakeholders and media interests became alerted to the corporation''s agenda. [Copyright &y& Elsevier]