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Your search keyword '"Mansfield PR"' showing total 3 results
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3 results on '"Mansfield PR"'

1. Drug advertising in medical journals.

Author

Mansfield PR, Lexchin J, Vitry A, Doecke CJ, and Svensson S

Subjects
Advertising methods, Attitude of Health Personnel, Australia, Humans, Advertising trends, Drug Industry, Periodicals as Topic
Published
2003
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2. Drug companies' evidence to justify advertising.

Author

Wade VA, Mansfield PR, and McDonald PJ

Subjects
Developing Countries, Evaluation Studies as Topic, Fraud, Advertising standards, Drug Industry standards, Health Promotion methods, Product Surveillance, Postmarketing methods
Abstract

Ten international pharmaceutical companies were asked by letter to supply their best evidence in support of marketing claims for seventeen products. Fifteen replies were received. Seven replies cited a total of 67 references: 31 contained relevant original data and only 13 were controlled trials, all of which had serious methodological flaws. There were four reports of changes in advertising claims and one company ceased marketing nikethamide in the third world. Standards of evidence used to justify advertising claims are inadequate.

Published
1989
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