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Uruguay’s family livestock production shows an array of varied organizational arrangements, whose diversity reflects the different needs, interests, and even feelings, and values of the producers. Accordingly, cooperation processes aiming at obtaining both individual and collective benefits show different formalization and coordination frameworks. Through a series of interviews with representatives of family rancher’s group in the region known as “Litoral Norte” (Northern Coast) of Uruguay, an attempt was made understand how collective action is coordinated in the region. Results account for diverse endogenous and / or exogenous processes, which reflect the existence of shared norms, learning processes and rules of use, as a means to solve collective action problems., La ganadería familiar de Uruguay cuenta con una diversidad de expresiones organizativas, generadas en función de diferentes necesidades, intereses comunes, e incluso sentimientos y valores. La cooperación para obtener beneficios individuales como colectivos, se da en diversos marcos de formalización y coordinación. A partir de entrevistas a referentes de colectivos de ganaderos familiares seleccionados en el Litoral Norte del país, se procuró comprender los procesos de coordinación de la acción colectiva en la región. Los resultados dan cuenta de procesos endógenos y/o exógenos, que reflejan las normas compartidas, aprendizajes, reglas de uso, como un medio para solucionar problemas de acción colectiva., Family livestock farming in Uruguay has a diversity of organizational arrangements, surging from different needs, mutual interests, and feelings and values. Cooperation to obtain individual and collective benefits occurs in several formalization and coordination frameworks. Interviews with representatives from livestock family livestock groups on the Northern Littoral of the country were a basis to assess the processes of coordinating collective action in the region. The results show endogenous or exogenous processes, which reflect shared norms, learning-processes and rules of use, as a means to solve collective action problems.