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The archived file is not the full text of Case#17, 'Addressing challenges of sustainability: The case of Interface Inc.', which you may download from https://www.paradoxandorganization.com/_files/ugd/0e8147_1c4bbdfb85ca4de4b1ba28923045168b.pdf (copyright © 2022 Edições Sílabo. All rights reserved). The file archived on this repository is the cover and introctory note of the online book, 'Paradoxes of management and organization: D. Van Short cases for pedagogical use', edited by M.P.E. Cunha; A. Lopez; Dierendonck; J. Schad, L. Giustiniano, M. Gaim, P. Jarzabkowsk and S. Raisch, available at: https://www.paradoxandorganization.com/for-educators, which forms part of the European Forum on Paradox and Pluralism. Nova SBE Twinning Project. TEACHING NOTE: The case discusses the importance of articulating business and sustainability dimensions as part of the same process. As discussed by Hahn and his co-authors (e.g., Hahn et al., 2015) sustainability is not a linear journey. Rather, it involves many contradictory choices with paradoxical attributes. The case is especially useful for discussing the reasons why sustainability may be used as source of innovation and differentiation. In this sense, instead of imitating competitors because of the lack of alternatives, the case can be used to discuss paradox as a source of competitive advantage. European Union's Horizon 2020 research and innovation programme under grant agreement no. 856688.