Search

Communication management in Spanish public universities. This paper analyzes communication management in Spanish public universities by interviewing communication directors of these institutions. Results show that, in addition to the shortcomings identified in the management of communications in public universities, which undermines the achievement of the exact marketing objective, the diffusional model is dominant, playing a negative influencing role. The diffusional model obscures other alternative models that would show more democratic institutions.

Social networks are an opportunity to foster and strengthen dialogue between companies and their audiences and also to integrate social expectations into their corporate social responsibility (CSR) strategies. This research analyses communication on CSR on Twitter and its main objectives are: 1) to analyze if there are CSR concepts which can lead the conversation among Twitter users and companies when discourse is limited to CSR related concepts; and 2) to detect those concepts which might create engagement (underlying conversations) between companies and Twitter users. Our research is focused on insurance companies included in the Dow Jones Sustainability Indices (DJSI). The methodology used is qualitative and the sample comprises more than 8,500 tweets which include a set of keywords related to CSR, that were published by the companies in the sample and/or mentioned those companies. The results show that industry-related words, financial performance messages and the local activities of the company are opportunities to spread the CSR commitment. We concluded that communication is scarce between companies and users related to CSR. In general,companies and users shared interests, but these were not related to a real conversation about CSR and sustainability.

Challenges and perspectives in organizational communication.- Organisational communication is going through a time of change in which technology has taken on a leading role. Its inclusion simplifies and improves some work processes but motivates reflections on the use of data, the accuracy of the information, the transparency of new influences or the measurement of results. It adds the capacity and need of professionals to integrate new skills in their performance; the cooperation of interdisciplinary profiles that provide value; and the inclusion of these scenarios in university training. A reflection is proposed on 1) the impact of technology: derived challenges and their disruptive impact on the sector; 2) new influences: in which trust, transparency and outcome are being questioned; 3) the adaptation of professional competencies through the network of professionals and the Academy; and 4) the challenges present in organizational communication research

25 years ago, organizations consolidated their digital communication and researchers began their study. The article analyzes and evaluates the trends, findings and main future challenges of the discipline from the thematic and methodological point of view. All the articles published on the subject in the main journals included in the Journal Citation Reports (JCR) are studied through an analysis sheet designed for this research and a qualitative study of the topics and hermeneutics. The results indicate a continued increase in interest in the object of study from a largely deterministic and descriptive perspective that offers an overview of the evolution of communication in organizations linked to technological innovations. Emerging issues and challenges include hybrid communication, communication through instant web messaging and robotization and their growing influence on society, especially in political elections and referendums.

University policies on information dissemination through their institutional websites. Information dissemination has become a critical element of universities’ strategic plans. Concerned about their position in the international rankings that evaluate this kind of institutions, universities also begin to worry about their information dissemination strategies and their institutional websites. This article addresses the main functions of the university website; the process of analysis, design and implementation in the production of this kind of websites; the minimum elements to be included in a university web style guide; and some key national and international style guide standards and references.