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The article reports on the efforts by officials in U.S. states like Illinois to rebrand the Asian carp in a bid to attract diners and bolster the diversity of rivers in the South and Midwest regions. Also cited are the cleaning of aquafarms as the main purpose of introducing the carp in the 1970s, and the move by the Illinois Department of Natural Resources to rename the carp as 'copi' (for copious) to boost its appeal to consumers.

The article focuses on the future of the internet. It mentions that Mark Zuckerberg rebranded Facebook as Meta Platforms, to signal his commitment to the new idea, many assumed it was a PR stunt to divert attention from the social-media giant's scandals. It also mentions that Google Maps already offers a virtual space that contains the real world's stations, shops and streets.

The article focuses on the dispute-resolution mechanism in response to Iranian steps away from the Joint Comprehensive Plan of Action (JCPOA) and mentions that prime minister (PM) Boris Johnson appeared to stay in character. Topics discussed include rebranding proposed by Johnson as slave to presidential ego, president Donald Trump's disdain for allies and military forces, nuclear capabilities and intelligence agencies which have been entwined.

The article reports on the move of Weight Watchers to rename itself to WW International Inc. Topics discussed include the weekly meetings at the American weight management company, the role of television personality and shareholder Oprah Winfrey and chief executive officer Mindy Grossman on the revival of the firm, and the growth strategies of WW including rebranding, investment in technology and the less rigid system of points.