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Start Over Author "Tan, Emilyn" Publisher e5 global media, llc
7 results on '"Tan, Emilyn"'

1. Production execs: we'll take markup cuts on the chin

Author

Tan, Emilyn and Cray, Dan

Subjects
Television advertising -- Prices and rates, Television advertising production companies -- Management, Advertising agencies -- Management, Advertising, marketing and public relations, Business, general
Abstract

LOS ANGELES-The rising cost of commercials and a closer eye on the bottom line is fueling a struggle between ad agencies and production companies. The production houses, which claim they've [...]

Published
1990

3. Rubin Postaer plucks $5 mil. Seiko billings

Author

Tan, Emilyn

Subjects
Seiko Instruments USA Inc. -- Advertising, Rubin Postaer and Associates -- Contracts, Advertising agencies -- Contracts, Consumer electronics industry -- Advertising, Advertising, marketing and public relations, Business, general
Published
1989

4. Autos aiming for image

Author

Tan, Emilyn

Subjects
Automobile industry -- Forecasts and trends, Advertising, marketing and public relations, Business, general
Abstract

Autos Aiming for Image LOS ANGELES--As the choices facing consumers become increasingly varied and potentially confusing, image will continue to be a crucial factor in auto sales. The alternative selling-point [...]

Published
1989

5. Are ad agencies designing plans for an Esprit search? The troubled trendsetter needs new image

Author

Tan, Emilyn and Berry, Jon

Subjects
Esprit de Corp. -- Advertising, Clothing industry -- Advertising, Advertising, marketing and public relations, Business, general
Abstract

Are Ad Agencies Designing Plans for an Esprit Search? The Troubled Trendsetter Needs New Image SAN FRANCISCO--The face of Esprit de Corp.'s 'Real People' campaign may be changing. The giant [...]

Published
1989

6. Do awards help hype car sales?

Author

Tan, Emilyn

Subjects
Motor Trend (Periodical) -- Achievements and awards, Automobiles -- Marketing, Advertising, marketing and public relations, Business, general
Published
1989

7. Joe Isuzu jeers at Germans, taunts Toyota

Author

Tan, Emilyn

Subjects
American Isuzu Motors Inc. -- Advertising, Della Femina, McNamee WCRS -- Contracts, Advertising agencies -- Contracts, Automobile industry -- Advertising, Advertising, marketing and public relations, Business, general
Abstract

Joe Isuzu Jeers at Germans, Taunts Toyota LOS ANGELES--A menacing beat reverberates on two tones a la James Bond movie style. Two men drive their black Porsche 911 to its [...]

Published
1989

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